Marketing and Business Development

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

There are many of tasks that are used daily in business management. Such as, coordinating and being involved in promotional activities. To improve product or services direct or help with marketing ideas. Evaluate financial aspects, to improve customer satisfactions. Conduct a list to describe product and service offerings. Direct hiring by training and watching future employees performances to help them know what to do when they enter the field, so they can help improve services. Communicate with vendors to improve distribution. Also they analyze date, make crucial business decisions and supervise a single department.

 Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n):

* Forecasting is an impartial strategic ingredient that will ensure apt base for reputable planning. Our forecast is always the first step in developing plans in running the business along with our future plans of growth strategies. With this tool, we are able to anticipate our sales within reason that then can allow for us to control our costs in conjunction with inventory which will then help us to enhance our customer service. Sales forecasting is a vital strategic tactic in our company’s methodology.

Roles: Higher administration at the district level will develop strategic priorities to ensure success of the plan each year. Building administration, teachers and staff will implement plans at the building

2. Situation Analysis – presents relevant background data on sales, costs, the market, competitors and various forces in the macro environment

Strong organizational skills and attention to detail with the understanding of project management principles and processes.

Providing direction and exercising influence…being able to inspire others, having a clear vision, thinking creatively, having a problem-solving approach to difficulties and a commitment to partnership

Adaptive individual with a positive, outgoing attitude who excels in providing exceptional client interactions. Driven to communicate well and establish strong rapport in the field of [enter job-specific field here], working effectively with a diverse group of people and departments to build and leverage robust relationships. Technically sophisticated and highly skilled with a vast experience in customer relations. Areas of Expertise include:

What challenges and opportunities will be involved? What type person will fit the organization-the personal characteristics?

What, would you say, are your main roles as the (Chief Administrator or council member)?

To find the "best practices" for forecasting, our team researched many cases of forecasting success, and found five companies with a common theme. Rayovac, the Coca-Cola Bottling Company, AAi. FosterGrant, the Sara Lee Corporation, and the Scotts Company all had major problems with forecasting, some of them very similar. To address and solve these problems each of these companies made major improvements to their forecasting

Provided administrative support, including the preparation of correspondence, reports, and other documentation; liaising with internal and external business partners; coordinating, completing and managing initiatives; developing and distributing presentation materials; and managing corporate records and reporting

◆ providing leadership and advice in the technical, commercial and administrative functions and in the general management of the organization and its resources; and

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).