Assessment task instructions
This is an open-book assessment. Your task is to prepare an extended response to questions. In preparing your response you should firstly read the accompanying case study which gives background information about the organisation. You should then answer the following questions, relating your responses to the case study where appropriate. 1. Identify three key characteristics of the marketing concept.
2. Explain Britvic’s micro and macro environment.
3. Explain why market research and the information gathered are important to an organisation like Britvic. 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in
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Process
b. People
c. Physical environment
8. Explain how Britvic might adapt their marketing mix in response to three possible changes in market conditions.pare an extended response to questions. Assessment task instructions
This is an open-book assessment. Your task is to prepare an extended response to questions. In preparing your response you should firstly read the accompanying case study which gives background information about the organisation. You should then answer the following questions, relating your responses to the case study where appropriate. 1. Identify three key characteristics of the marketing concept.
2. Explain Britvic’s micro and macro environment.
3. Explain why market research and the information gathered are important to an organisation like Britvic. 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
5. Explain the process of marketing segmentation and targeting and the benefits of segmentation and targeting to Britvic. 6. Explain marketing theory in relation to each of the 4 P’s. Explain the factors that would affect how Britvic might decide on their choice of each of these items.
a. Produce mix and individual products
b. Distribution channels
c. Pricing methods
d. Promotional methods 7. In marketing a service, explain the importance of:
a. Process
b. People
c. Physical environment
8. Explain how
This week, you are going to complete an Assignment in which you analyze two case studies. You will read each case and answer the questions included using the information you have gained from this course so far. Your answer should include an analysis of client strengths, possible interventions, and a reflection on the possible ethical issues and cultural influences as they might impact the case.
“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.
In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
First I will briefly explain the different types of information that Greggs could gather for market research.
Market research is utilized by companies to make the right decisions when it comes to
P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
3. Generate at least three ideas for how the marketing mix strategy of an auto manufacturer might be different for each of these three segments based on your profiles. Provide three
Market research can provide companies with vital information which allows them to make choices based on what the customer wants. It can allow businesses to predict what might happen in the future of a
M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •
Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.
Marketers for Tesco are required to decide how reliable the information they have obtained is. Also they need to take into consideration, if the research contained had different respondents or different set of data points, would the results be similar.
Use the Case Study presented here to answer the questions below. Your responses should demonstrate your understanding of the course content and your analysis and critical thinking; you are not expected to just
Micro and macro have massive impact on the success in every business . 3. Explain why market research and the information gathered are important to an organisation like Clare’s Chocolates. (150 words) Marketing research is very important aspect for Clare Chocolate if they want to keep up with the latest market trends and gain a competitive edge in the business market.
Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the
By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The