Marketing and College Admissions

First they reveal that there is not enough information available for prospective students to research possible colleges to decide if that institution would be beneficial for them (Pg.220, Para.1). They proceed to document several efforts that attempt to solve this problem, such as the College Scorecard and PayScale college rankings (Pg. 220, Para.3). However they claim that these efforts are not enough and more must be done. The authors insist that in addition to providing information, students need assistance with increasing the ROI of their college education. They suggest that colleges should work to ensure that more of their students graduate (Pg.221, Para. 3). Also, students should have help discovering how much financial aid they are eligible for, as they often underestimate the amount they could earn (Pg. 122, Para. 2). Owen and Sawhill reveal that future college students are often confused when it comes to choosing an institution and finding help to graduate and pay tuition. Therefore they use pathos to connect with their reader’s compassion for these students. Suggestions on how to assist these students are offered. Overall the argument is strengthened as the authors unveil certain needs of students through

“I am just going to Joliet Junior College”, said about half of my classmates my senior year of high school. People everywhere make community college out to be something that is looked down upon and for people who were not as bright. In his essay “Blue Collar Brilliance”, Mike rose explains the reputation community colleges have acquired over the last few decades depicts two year schools as a place for people who could not make it into “real colleges”, also known as four year colleges (276). Although four year universities have reputations for quality education and excellent programs, students can get the same quality, if not better education at a two year college at a better convenience.

College: What is Was, Is and Should Be, by Andrew Delbanco takes both a historical and analytical approach to the evolution of higher education institutions in the United States. While thought provoking, some of his views balance on the verge of extremity. Many colleges provide students with the skills necessary for what is happening in society at that moment. This is exemplified in how the application process has changed from the earliest colleges to today. Also, when colleges were first introduced into society, students were recommended by members of society to attend a school, which is much different than the process today. Another aspect of what Delbanco discusses in his book is the disparity between a small liberal arts college and

Community colleges in the United States develop rapidly and have become a vital component of the postsecondary education delivery system. As of 2011-2012 school year, 45% of all undergraduate students were enrolled in public two-year colleges, approximately 8.3 million students (Knapp et al., 2012. Cited by AACC Fast Facts). And it seems that with globalization and Obama’s education agenda, the trend of growing enrollment in community colleges won’t change. A high school graduate who decides to pursue postsecondary education may face with a dilemma--whether enroll in a community college or a traditional four-year college. Even within a community college, a student may be faced with a choice—enroll in a vocational program and enter workforce after graduation with a vocational certification, or choose an academic program with an intention of transferring to four-year institutions.

In today’s extremely competitive, job-scarce economy, having a college degree is now a steadfast requirement when applying to even entry-level professional jobs. Choosing a college has always been a challenging task for high school seniors, but it is now fraught with stress and anxiety for nearly every adult who seeks to further their education. Questions abound: what school offers the exact program I desire? What school is in the best location, or has the best campus? What school feels ‘right’?

With a history of attending community college, more than one in fact, Addison thinks that a community college’s purpose is to let students embark on the rest of their lives. She makes it out to believe that community colleges are the places where “a first independent film, a first independent thought, a first independent study” happens (212). These two-year colleges are not just important because they are more affordable, but because they give students hope and even a chance to dream, Liz thinks. In the author’s opinion, community colleges are not given the appreciation and recognition that they have earned.

In today’s society, most state colleges have become more comparable to businesses rather than universities. It is a competition between them to see who can

This case study discusses the differences between Southern New Hampshire University (SNHU) and other well-known universities such as Berkley, Harvard and Stanford. For instance, SNHU College of Online and Continuing Education is not vanity project, unlike other big name colleges such as Harvard and Stanford who offers online classes for its purpose of mostly a branding exercise (Pearce & Robinson, 2015). Furthermore, SNHU differs from other colleges in their admissions processes, graduation rates, lower prices, and the way they address quality in their programs (Kingkade, 2014). SNHU is one of the fastest growing and most dynamic private, non-profit universities in the country (Pearce et al., 2015). According

Although most universities’ applications require high ACT/SAT scores and extensive essays, it does not necessarily mean only the “smart kids” get into universities or that the students there get a better quality education. Before this may have been true but changes have been made so that community colleges now require most professors to have a masters or doctoral degree. This means

Public education has historically attempted to educate more people and make higher education more accessible to all students. Thus local school districts, higher education institutions, states, and the U.S. federal government are increasingly dealing with funding issues. Faced with decreases in additional funding, our focus must be on channeling existing resources toward practices that increase the probability of student success. This includes best educational practices and viewing schools and higher education institutions that affect student performance as part of an inter-related system, not as separate institutions. Today, educators acknowledge that there is no straight line to earning college

During their senior year of high school, many students have one thing on their mind: applying to colleges. Considering the sheer number of colleges and education options, there’s certainly no shortage of opportunities for students filling out applications. However, how do students know they’re making the right choice when deciding where to go after high school? The article “Should US Colleges Be Graded by the Government?” by Haley Sweetland-Edwards talks about the possibility of colleges being “graded” based on graduation rates, tuition costs, amounts of students receiving financial aid, and wages of graduates as a way to evaluate the performance of colleges and universities across the United States. More importantly, the article discusses the negative impacts this grading system may have on both universities and students.

What you make of your college experience, and how hard you work following graduation is the endgame. Moreover, Bruni’s theme of be yourself, try hard, and do not stress, in combination with his previously stated arguments, provides the reader with an, although cliché, insightful outlook on the college admissions process. The frequent use of expert testimonials, statistics from accredited sources, such as The New York Times and Forbes, and examples of well-known not-Ivy-League-educated people, like New Jersey’s Governor Chris Christie who attended the University of Delaware, are also helpful in understanding Bruni’s central themes. In addition, the arguments within the book all well supported and valid in structure. Notwithstanding, Bruni was not extremely successful in providing an antithesis to his arguments and then countering them. Bruni could have achieved this goal by taking opposing viewpoints from various sources and poking holes in their theories. Some holes in Bruni’s arguments are: colleges, at their roots, are not created equally regardless of what said colleges offer you, there are constants within great college applications, and an Ivy is and Ivy and that carries weight in the job market. Generally, Bruni has a factual writing style, which can be a bit dry at times, but is acceptable when considering the book’s topic. This book should not be given to those looking to get into the top universities, as it will make them even more anxious and fearful of their chances of admittance. Instead, give this well-prepared conglomerate of literature and facts, which is sure to become the center of the college admissions argument, to those who may have not gotten into their dream colleges, so as to encourage them to work hard in the college they are

There are many colleges and universities on the mission to further education and help people achieve life goals, but it is our choice to select one that will best benefit our future careers. For example the University of Massachusetts Boston, also known as UMass Boston, is well known for business school and MBA programs. UMass Boston was founded in 1964 after the Baby Boomer’s generation overwhelmed the Bay State’s only public school in Amherst. In 1863 Massachusetts Agricultural (Mass Aggie) was established in the state’s only public University, which was later turned into University of Massachusetts in 1947. In the middle of civil-right activism and political problems in 1964, University of Massachusetts rejected 8,000 applications and only

Using the product/market expansion grid shown in Figure 2, apply the growth opportunities available to managers in Starbucks Turkey.

Upon identifying programs available on various college campuses as they relate to first year students; it has become noticeable that university leaders are concerned with the retention of students within their first and second year of college. Therefore many universities have developed programs that are focused on the success of the freshman student and ensuring that group of students’ matriculations throughout their degree programs. As quoted in “The Dynamics of Organization in Higher Education (Kuh, 1996) “the frequent and increasingly predictable accusation that institutions of higher education operate in “silos” is based on their various schools, colleges, and athletic programs operating in parallel with one another, more focused on promoting than on adhering to or accomplishing broader institutional