Marketing and E-business

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

According to the LA Times (2014), 3 billion people have access to the internet. Facebook reaches 250 million users and as I demonstrated in Chapter 5, 95 million people are shopping online in the USA alone. The most amazing thing is that these numbers will only get bigger because most of the world still has to get online. These figures only represent 60% of the world population who are using the internet. Still, the experts say that worldwide e-commerce sales are growing by 19% a year and will represent US$1.4 trillion by the end of 2015. In the USA those sales are increasing by 10% every year and this will be the trend as people understand what they save in effort, gas, and how there is more variety online than in the stores. Furthermore, it is true that more than 80% of the online population has used the internet to purchase something, and more than 50% of the online population has shopped online more than once. In every region of the world people are understanding how easy, fast and efficient it is to shop online and they like this convenience and the safety. There is no reason why part of this phenomenal growth should not be yours.

E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

In 1991, the internet became available for commercial use, which introduced the possibility for what we now know as electronic commerce, or e-commerce. By 2000, “a great number of business companies in the United States and Western Europe represented their services in the World Wide Web” and it was at this time that the e-commerce that we utilize in today’s business world took shape (e-commerce Land, n.d.). “People began to define the term ecommerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services” (e-commerce Land, n.d.). Through continued growth of the internet, brick and mortar stores came to realize that electronic representation would be an

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” ("Quotations Page: Quote from Arthur C. Clarke," n.d.)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways in my opinion, shopping online has a strong advantage; it helps you save your money in many ways, provides comfort, open standards for communicating data and information between computer.

Ease of Use When customers access a retailer’s Web site, they often find that no formal instructions are provided. Instead, online retail settings frequently require customers to learn by doing. This means that a Web site must be extremely intuitive and easy to use, regardless of how much computer experience a customer has. In an online setting, customers associate ease of use with freedom from significant mental effort.3 One of the strengths of online retailing — endless shelf space — can quickly turn into a weakness if a Web site is difficult to use. Customers want easy-to-use search engines that allow them to find products quickly. For instance, Amazon.com Inc. has a wide variety of products spanning

Internets make life simple and innovate. People are doing business online and trades have become more easy and fast due to this. Internet provides new customs to promote business. Website becomes the essence of online business like to show their services and products. Internet gathers all competitors and consumers in one place. It brings new way to promote, adversities products and services in market (Barry Silverstein, 2002, p.3).

Online shopping has now become one of the most popular ways of shopping globally. It saves time of going to a store and purchasing a particular product. Further such online retailers even offer various deals on the same products that one does not find in-store, so it helps save money on the some product. This online

On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’

Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used

I’m Nur Aliza Binti Afandi student Multimedia College, no ID 1111101611 wish to implement assignment individual E-business given by Puan Izzati. In this assignment, Puan Izzati has gave assignment that should to the all students. For first question,