Marketing and E-business

1592 WordsMay 8, 20057 Pages
E-Business E-business is the largest emerging trend in business today. The movement into e-business is dramatically changing the way people buy and sell. Business is no longer a one for all concept, that concept is being replaced by a consumer economy that is driven by choice. These choices are not only in product and price but in shopping environment as well, where their transactions can take place face to face or in an online environment. Not only are traditional businesses completing their transactions with other businesses in such an online format, but such transactions are taking place between businesses and consumers as well as consumers to consumers. The following paper outlines some of the differences and similarities of each of…show more content…
Stores are limited in the number of items they have available, but this is generally not the case when shopping online. This marketing concept can be observed currently among large retailers such as Amazon.com. They can offer their customers the most specialized products just as easy as everyday products. Most consumers cite convenience as being a prime motivator for online transactions. Customers no longer have to arrange their schedules around the business hours of a local retailer. Shopping at three in the morning is as easy as twelve in the afternoon. In addition to the convenience, education behind the transaction is greatly enhanced. For example, Amazon.com is able to give brief summaries of their products, so that easy comparison is possible. Threats The number one threat to the consumer when shopping in a virtual environment is security. Vast improvements have been made in the area of Internet security. Unfortunately, rumors and breached security can have a bad effect amongst consumers with less knowledge of their surroundings. In the area of e-commerce, security perception reigns over reality, especially since reality is hardly defined in such areas. According Melanie Menagh, associate
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