E-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently
is a small business that started as a one-person operation in a home. The company makes unique, handcrafted, functional pottery items. Now the business is growing and the company started to use a process called ‘Slip casting’. Now they can produce up to 100 items per day. The equipment are really expensive. The items are sold at good price and they also have small number of customers around the world. So as a growing company, marketing is really an important factor for the business and in today’s
Importance of research 1.3. Research Problem 1.4. Goals 1.5. Research Issue 1.6. Research Structure 2. LITERATURE REVIEW 2.1. E-commerce as a strategy 2.1.1 Definition 2.2.2 Impact on marketing & sales 2.2.3 Opportunities & benefits 2.3.4. Problems & barriers 2.2. Tools of e-commerce 2.2.1. E-marketing 2.2.2. Social Media Marketing 2.2.3. Advertisement in the web 2.3. E-commerce Adoption 2.3.1. Factors for successful adoption 2.3.2. Process of adoption 2.3.3. Consumer behavior online 3. METHODOLOGY
MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years
A Marketing Mix for the Twenty-First Century: New Media, New Markets, and New Messes Introduction The twentieth century was a period of rapid development and change in the world of international business and geopolitical affairs, reshaping the world in both practical and political terms into something of a more cohesive unit one rife with conflicts, to be sure, but a unit nonetheless. What was once a set of disparate countries and populations that could not communicate with each other over intervals
has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able
Forms and classification of online business According to (Adam, Z.R.), the major different types of e-commerce (B2B) Business-to Business, (B2C) Business-to-Consumer, (B2G) Business-to-Government, (C2C) Consumer-to-Consumer and M-commerce which is mobile commerce. Business-to-business is simply e-commerce that is present between two businesses. It is said that it is the fastest growing type of e-commerce, much faster than B2C. It is a type of e-commerce wherein two businesses transact with
IMPACT AND BENEFITS OF INTERNET ON MARKETING MIX A.ARULKUMAR RESEARCH SCHOLAR IN COMMERCE ST.JOSEPH 'S COLLEGE, TRICHY-2 Abstract: Few things have dramatically and immediately impacted our lives and the way many businesses operate more than the development of the Internet. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. The Internet provides opportunities for an organization to enhance its business in a cost-effective and practical
Project Mentor, including presentation that I gave to my Project Mentor? At present, the general trend of development of e-commerce enterprise organizational structure model specific performance of the grounds of the change of the traditional pyramid-shaped hierarchical organizational model to an open network structure. The design of the organizational structure of the e-commerce businesses related to the factors of management concepts, economic systems, management systems and other aspects of the
Introduction Impact of E-Commerce on Global Economy It is exciting area especially E-Commerce. The advancement in World Wide Web, computers and mobile wireless communication technologies are transforming the way business is conducted. The success stories of Amazon, eBay are few examples. New technologies have provided the required platform for innovation, growth, shopping convenience, and price advantage due to the boundary less competition. Business leaders across the industry are developing