Marketing and Easy Ref

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Chapter 1—Introduction to Global Marketing

TRUE/FALSE

1. When practicing international marketing, a company becomes more involved in local marketing environments than it does in export marketing.

ANS: T PTS: 1 DIF: Easy REF: p. 7
NAT: Analytic

2. Regional and political integration favor a pan-regional marketing strategy.

ANS: T PTS: 1 DIF: Easy REF: p. 7-8
NAT: Analytic | Diversity

3. The formation of NAFTA encourages more multinational companies to adopt multidomestic strategies.

ANS: F PTS: 1 DIF: Difficult REF: p. 8
NAT: Analytic | Diversity

4. The volume of international trade is decreasing due to globalization.

ANS: F PTS: 1 DIF: Easy REF: p. 9-10
NAT: Analytic | Diversity

5. Companies pursue
…show more content…
ItaliaNow! is a(n)
a.
intranational enterprise.
b.
domestic corporation.
c.
multinational corporation.
d.
interdependent enterprise.

ANS: C PTS: 1 DIF: Easy REF: p. 8
NAT: Reflective KEY: Application Questions

9. Proctor & Gamble focuses its marketing efforts in the detergent category on brands such as Tide that are sold with a similar market strategy across its subsidiaries in foreign markets. Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs. Proctor & Gamble 's strategy can be described as a ____ strategy.
a.
global marketing
b.
pan-regional marketing
c.
multidomestic marketing
d.
None of the above

ANS: A PTS: 1 DIF: Easy REF: p. 9-10
NAT: Reflective KEY: Application Questions

10. Proctor & Gamble focuses its marketing efforts in the detergent category on brands such as Tide that are sold with a similar market strategy across its subsidiaries in foreign markets. Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs. Henkel 's strategy can be described as a ____ strategy.
a.
global marketing
b.
pan-regional marketing
c.
multidomestic marketing
d.
None of the above

ANS: C PTS: 1 DIF: Moderate REF: p. 7-8
NAT: Reflective KEY: Application

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