Marketing and Financial Markets

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2012 edition Pride & Ferrell William M. Pride Texas A & M University O. C. Ferrell Univesity of New Mexico brief contents Part 1: Marketing Strategy and Customer relationships 1 1. An overview of Strategic Marketing. 2 2. Planning, implementing, and Controlling Marketing Strategies 30 Part 2: environmental Forces and Social and ethical responsibilities 61 3. the Marketing environment 62 4. Social Responsibility and ethics in Marketing 92 © Part 3: Using information, Technology, and Target Market Analysis 127 5. Marketing Research and information Systems 128 6. target Markets: Segmentation, evaluation, and Positioning 158 Part 4: Customer Behavior 191 7. Consumer Buying Behavior 192 8. Business…show more content…
35 Managerial Authority 37 Summary 37 Important Terms 38 Discussion and Review Questions 39 Application Questions 40 Internet Exercise 41 Developing Your Marketing Plan 42 Video Case 2.1 Method Cleans Up the Home Care Industry Using Green Marketing 44 Case 2.2 Danone Focuses on Health Nutrition 45 Strategic Case 1 FedEx Packages Marketing for Overnight Success 45 Summary 105 Important Terms 106 Discussion and Review Questions 107 Application Questions 108 Internet Exercise 109 Developing Your Marketing Plan 110 globalEDGE
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