Marketing and High End

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

Given the number of products available, the bargaining power of customers in this industry is very high. The two main drivers for customer’s preferences are quality and price, there is no service involved.

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

In order to increase the margin of the Low End products we would sell older aged products that have lower production. From the Segment info we see that consumers in the Low End market do not stress these two characteristics. Also, as we have learned the lower the performance and larger the size the lower the costs. We cannot increase

"To provide and offer value to the customers by guaranteeing high-tech products that are user-friendly and offer maximum satisfaction that no other brand can ensure." The proposed business will concentrate on delivering best quality products to the customers to the extent of achieving delighting to its clients. This will be realized through extensive networks of consumer markets, competent and experienced marketing agents and the resourceful entrepreneur skills from the business owner.

Product positioning is very hard for the firm. There is a tight price competition due to the existence of strong players in the industry. Also in the existence of these big and strong competitors, substitution is also high because each of these players offer a wide variety of products that present consumers different level of satisfaction.

If financial concerns are found the corporation will realize potential loss. Another aspect of problematic issues is the added cost that will have to be realized to correct the problems. Finally, growth into international markets have their own set of problems that are set in in-country customs and regulations. Dealing with these international problems can cause performance as well as additional cost to the business plan that might not have been

Great business network and relationship with other companies and partners in both local and foreign markets

With the broad range of expertise in engineering and technology the company has certainly become and innovative leader. “So the company also takes the advantages of the new technology innovation in order to improve the efficiency and quality of the products. By utilizing the efficiency of the workforce, the company can posses the highest quality products and control over the 45% industry all over the world” (Brainmass, 2008, pg. 1).

“Consider your overall marketing goals, such as penetrating new markets with new products, or maintaining a higher market share with existing products compared to your closest competitors” (Paley, N. 2006). Since, technology is constantly developing and manufacturers are always

The differentiation in invocation and quality products will also render new entrants difficult to enter the market. Although the access to distribution channel is low and the expected retaliation in terms of price wars will low due to the being established companies, the threat of new entrants is assess to be moderately.

In the first year of the simulation, X7 has been recently introduced to the market and is currently operating at a loss. However the X5 and the X6 both represent products that are currently profitable; yet since they are on an upward slope they are most likely either in the growth or maturity phases. With the product lifecycle approach in mind, the decision was made in the first year to devoted 60% of the R&D budget to the X7 since it is developing while holding the price

2.3 SWOT Analysis Strengths – Innovative products: Heron's high-quality products ofer more functonality and productvity; – Reputation: Outstanding global reputaton at the market; – Product range: The only frm in CEE ofering the full range of high- and low-technology products; – Pricing: High-technology products are priced lower than that of competng rivals in both markets; – R&D: Maintenance of a contnuous product innovaton policy to preserve its strong reputaton for product functonality and quality. Weaknesses – Distribution: Heron's distributors of low-technology products are ofen difcult to communicate with and do not appear to push sales energetcally. Many distributors ofen sell products above or below the agreed price and some of them carry compettors products. – Price: Low-tech products compettors ofer lower prices than Heron. – Customization and sales network: WE rivals are more willing than Heron to customise their oferings to meet customer requirement in a region where functonality and systems customizaton are

Any market in terms of marketing consists of buyers who differ in their tastes, desires, needs, and, most importantly, buy goods based on different motivations. Therefore, the entrepreneur must understand that in diversity of demand, especially in a competitive environment, each person will react differently to the goods or services offered. Very difficult to satisfy all customers, because each of them has some differences in the requirements. Production and sale of a limited number of types and models of products, designed only to a certain average level, without differentiation needs may not be the best strategy to use the potential of the company. For example, some

Buyers in this market are not very weak and powerful. They are few in numbers and can switch to other manufacturers for product quality but number of manufacturers is few and backward integration also seems impossible.