conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use? The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following? Legislation affecting business around the world will continue to
the marketing mix Answer: B Diff: 1 Page Ref: 5 Skill: Concept Objective: 1.1: Understand what consumer behavior is and the different types of consumers 2) Which of the following is considered an example of consumer behavior? A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand. B) Javier
Marketing: An Introduction, 11e (Armstrong) Chapter 1 Marketing: Creating and Capturing Customer Value 1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Value reengineering B) Human resource management C) Financing D) Marketing E) Root cause analysis Answer: D Page Ref: 5 Difficulty: Easy Chapter LO: 1 Course LO: Discuss the fundamental concepts of
Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past, today 's Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories, sports, and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires delivering
Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective
products B) social marketing C) shopping products D) consumer products E) responsibility marketing Answer: B Diff: 2 Page Ref: 229 AACSB: Ethical Reasoning Skill: Concept Objective: 8-1 21) Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________ such as quality, features, and style and design. A) private brands B) product attributes C) consumer products D) product mixes E) marketing tools Answer:
Which of the following professional organizations serves the marketing research industry? A. Marketing Research Association The marketing research industry has a certification program for marketing researchers and this certification program is hosted by: D. Marketing Research Association (MRA) Which of the following best illustrates the Service-Dominant Logic for Marketing? A. Decision makers should know their firms ' core competencies. One of the implications discussed
cóPrinciples of Marketing, 14e (Kotler) Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. A) adapted marketing B) mass marketing C) market targeting D) segmenting E) differentiation Answer: C Diff: 2 Page Ref: 190 Skill: Concept Objective: 7-1 2) What are the four steps, in order, to designing a customer-driven marketing strategy
TRUE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 2) Approximately 80% of adults in the United States use a social network on a daily basis. Answer: FALSE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 3) A company's online inventory control process is an example of e-business, as opposed to e-commerce. Answer: TRUE Diff: 2 Page Ref: 13 AACSB: Analytic Skills 4) Ubiquity increases cognitive energy outlays. Answer: FALSE Diff: 2 Page Ref: 16 AACSB: Analytic