Marketing and Product

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

Dexit’s objective was to launch a wireless payment system as the standard payment method for small dollar amount retail transactions in the Canadian Market.

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.  Write a 3 page paper discussing how you would market the product.

Using product differentiation, we are positioning the Dashband as the most versatile and convenient payment solution. The marketing strategy will focus on the first ever

The service provided by Dexit is Low-value and Quick Prepaid Transaction. When segmenting the market, we should put the value proposition into consideration. For Customers market, Dexit aimed at offering a convenient and quick way that the consumers could use anywhere and anytime. In this way, the Dexit tag would be more than a way of payment, but a part of their life. Consumer acquisition will be another factor that would influence the Dexit's Segmentation Strategy--how the early adopters would become the heavy users or "habitual users". Initially, the consumer questions the value of trying a new payment method. While this may sound obvious, the key to getting over this hurdle is to make it as simple as possible for them to get started. It would be always stressed to get the consumers to try new things and most important is how to generate the interests and capture the attentions. The best way is to attract the consumers with the advantages of

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

The IRS Announcement 2002-18 states “these promotional benefits may generally be exchanged for upgraded seating, free travel, discounted travel, travel-related services, or other services or benefits. Inquiries centered on the taxability of frequent flyer miles or other promotional items that are received as the result of business travel and used for personal purposes. There are numerous technical and administrative issues relating to these benefits on which no official guidance has been provided, including issues relating to the timing and valuation of income inclusions and the basis for identifying personal use benefits attributable to business (or official) expenditures versus those attributable to personal expenditures. Because of these unresolved issues, the IRS has not pursued a tax enforcement program with respect to promotional benefits such as frequent flyer miles. Consistent with prior practice, the IRS will not assert that any taxpayer has understated his federal tax liability by reason of the receipt or personal use of frequent flyer miles or other in-kind promotional benefits attributable to the taxpayer’s

The company’s target market is a mass of retail and other industries. They designed their product to be a one size fits all with the flexibility to match benefits to any consumer. In general, retailers are the prime candidates for this type of product, however not segmenting further will hinder the execution of a marketing strategy and overall profitability. A deeper analysis into the target market is necessary.

Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketing.

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

When pricing this photo paper you have to compare other products in its category. Most photo paper can range between $17.99 and up. Of course it depends on who manufacturers and what kind of paper it is. Paying attention to the competition is very important but we should not copy what they are doing. We should not base the price off of what it took to