Marketing and Samsung

Samsung expanded their product base into four different industries; appliances, phones, home entertainment, and cameras, and within these product lines, there are hundreds of variations. This shows weakness in the company, as they are not able to focus on their competition in all production categories. In their cell phone line, Samsung has failed to create their own operating system and software, instead using the Android system like many of its competitors. Samsung is unable to control the quality of the software and loses out on a higher profit margin if they created their own OS and software.

All above show people the powerful of the Samsung company, it has the strength to compete with the Apple company.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung, Name that people often heard, the business conglomerate that help the advancement of technology to the current day, their product can be found almost everywhere, home, street, offices, schools, it also can be found inside some peoples pocket. According to the recent report by Kristin Stoller (2017) Samsung has achieved 2nd in “The World's Largest Tech Companies 2017” surpassed by their technology rivals Apple. However, Samsung did not get their ‘Business conglomerate’ title from Information technology, in fact they started as trading company with a budget of 30.000 KRW up to now, they currently know with their huge role in the mobile phone race with their rival Apple. Their growth is proving of successful marketing strategy that leads them to become a business tycoon.

For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as “the complex set of perceptions, impressions and feelings that consumers

One of Amazon’s stronger competitors in the tablet industry is Samsung. The Samsung company was founded in 1938. They are currently involved in three different industries which they classify as Consumer Electronics (CE),Information Technology & Mobile Communications (IM), and Device Solutions (DS). They have several different products in each of these three categories ranging from their famous NAND Flash memory to their medical devices. They are also one of the top competitors in the consumer electronics industry which includes tablets. As a company their vision is, “Samsung will be dedicated to developing innovative technologies and efficient processes that create new markets, enrich people 's lives and continue to make Samsung a digital

Marketing is one of the important elements of every company. By applying good methods of marketing, any company is able to achieve its goals. This report focuses on how Samsung company become world’s famous by applying three strategy namely pricing,placing and promotion. secondary method of data collection was used for this report

As we know that the challenge is moving beyond home markets. Few years ago, some people would analyze that Samsung transfer itself at very low cost. Samsung has western business it has Japanese system, which is combined with low- cost process and high quality, also high margin on the branded products. There is a two sets of business practices, as an organization is focused on the continuously improvement and Samsung also introduced an innovation.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung accomplished its success through the strategy of how to manage creativity, partnership with venders, and talent. Samsung is not only expanding

As mentioned earlier we highlighted the importance of collaboration with Microsoft and Google for cutting edge technological software integration with hardware. By using collective efforts and creating a bigger brand consciousness through its members Samsung can reach far more consumers than Apple. Also making deals with large retail and whole sale chains would be highly beneficial for placing its products into a position where consumers may interact with its products more fluently( like Wal-Mart Carrefour, target etc)

In 2012 quarterly report, Samsung, known as the major player in mobile phone industry, stood as the fourth in world phone sales and its profit have smashed for the fourth quarter. Following this, the 2014 quarterly report still showed a decline in revenue and sales, as BBC News states that the net profit dropped to 23.4 trillion won, which is a 27% fall from 30.5trillion won in 2013. On the other hand, Samsung’s competitor Xiaomi marked itself as the top smartphone company of the year 2014 in China with a 12.5 percent market share, beating Samsung that had positioned itself the first in sales. Xiaomi put out low-mid range priced phone as a strategy with a fairly high quality specs and design for its price, threatening all other competitors.

For completion of this study, electronics which is leading manufacture through innovative and reliable products and services in highly competitive market. Main focus is on mobile phone who are attracting customers through new design, innovative features and competitive price (samsung.com/uk, 2014)

4. Growth of tablets market. Tablets market is expected to grow in double digits over the next few years. Samsung has a strong position in tablets market and could expand it by introducing newer, better quality tablet models, such as its current galaxy line.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.