Marketing and Unilever

Based on the mission of an organization and its HR philosophy, HRM relates to strategically aligned practices towards employee management (Shani, Divyapriya and Logeshwari 2011). Influenced by the beliefs of a company’s leadership, as well as by its culture, values, and external environment, HR philosophies “are able to further define how employees are to be treated” (Schuler, R. S., Dowling, P. J., & De Cieri, H., 1993). A summarised illustration of Unilever’s SIHRM can be found in the appendix (appendix 1).

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

Operation of Unilever around the world starts fragmenting, but Unilever continues to expand globally and investment made in R&D is increased.

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

Unilever currently has three manufacturing plants in South Africa, located in Durban, Pietermaritzburg and Johannesburg. The factories manufacture a range of personal care and food products, such as ice cream, tea, and margarine spread. The country’s logistic infrastructure and ports are very well developed; in fact, 98% of its imports come in through port terminals. The roads in

In general an emerging market is defined as an economy that is steadily progressing towards reaching the status of an advanced economy. According to the World Bank, there are 28 major emerging markets to date (The World Bank 2016).

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheral chemical changes claimed to be “improvements”, there are no major innovations to be explored for product development or diversification. Per Ansoff’s strategic opportunities matrix, P&G and Unilever are both focused on Market Penetration,

2.3 Select product/service from Tesco and propose an appropriate targeting strategy to help boost sales for Tesco’s

variables that occur in each stage. Provide an example of a product or service that

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.

This helps product development as internal chefs can freely do experiments and explore new food solutions

Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people, who buy our products, helped us to grow into one of the world 's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. In the last four decades, Unilever in Bangladesh are dedicatedly bringing new and quality products for the hardworking Bangladeshi people to refresh them after long day at work. About 90% of household in Bangladesh use one or more of our products.

The study adopted quantitative research method to diagnose the effect of product branding on profitability of Unilever (GH) Limited. This is because the hypothesis formulated in the study could be best tested with mathematical models (Lisa, 2009). The study focused on Unilever (GH) Limited. Unilever (GH) Limited is of the largest listed companies in Ghana with long trust records of product branding, supported with coperate vision. The company owns more than 400 brands, which are put into four main categories - Refreshments, Foods, Personal Care and Home Care.