What you have to do
For this assignment, you are required to:
Research into an organisation that you are familiar with
Collect relevant information for use in completing the tasks of this assignment
To perform the tasks satisfactorily, you need to conduct extensive secondary research using search engines, the useful websites in the Appendix of OTEN learning resources and any other relevant sources of information.
This assignment continues from Assignment 1. You may need to refer to Assignment 1 to complete the following four tasks.
Suggested response length: 8-10 pages
Tasks
Task 1 (25 marks)
Describe the implementation of a recent marketing program or a marketing plan of the organisation.
You are required to describe
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packaging to be safety and good looking plus easy to use . every product should registered a trade mark for any new brand in market paid the fees for new brand and application to go through to completed . the consultation for the brand company will check if this new macro product will suit Woolworth production system .it is an enough f program for this macro product against any competition funding available to develop new macro product .( peter mix page 259 ) when the product application start in 4/2/2009 and should be end it three month later around 4/5/2009 has to be ready for pricing and prepare to be in market .
Determine and finalise the price list for retailers > marketing manager > based on info from sales people + industry info from MKIS, relevant macro-environmental
Factors > price list ready for retailers on/before October
2. Determine pricing strategies > marketing manager > feedback from salespeople +
Nature of product, marketing objectives, etc. > by the end of August
Pricing : pricing is very important elements in marketing mix or any new
Type the answers to the assignment questions below. Use complete sentences unless the question says otherwise. You will have more than one day to complete an assignment. At the end of each day, be sure to save your progress.
2.) Answer the following questions based on a reading of the above document and material from your textbook.
3. Assignment 1 Part B is due on Tuesday the 29th of March 2016. DONE
1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.
Complete the following practice exercises from Chapter 1 and 2 and submit them to your instructor. This assignment will be graded as a completion only to allow you to transition into the subject matter during the first week. The instructor will post the answers to these exercises by the end of Day 6 for you to check your accuracy and comprehension on the subject matter. Exercises:
This study guide will prepare you for the Final Examination you will complete in Week Five. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination.
There are 2 parts to this assignment; Part One will be responding to a variety of different writing prompts relating to the topics and objectives of the course. This part of the assignment should be completed one week at a time. There are 3-4 prompts associated with each of the first 5 weeks of class. You will not turn this assignment in until week 7, but there are specific DQ’s
This study guide will prepare you for the Final Examination you will complete in Week Five. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination.
Woolworths is the major supermarket grocery store chain in Australia, owned by Woolworths Limited. Woolworths is an incorporated public company, listed on the Australian stock exchange. This company has incomplete permissible responsibility through its shareholders and lies in the tertiary industry and retail sectors. Through their authoritative organization strategies and processes Woolworths has been able to make available to its 1.3 million customers a level of service, expenditure and manufacturing available across their franchise stores located across Australia. Woolworths' function as one of the largest public companies is obvious through its nature of management. This report will explain the nature and responsibilities of management in light of Woolworths.
This assignment has a maximum total of 100 marks and is worth 10% of your total grade for this course. You should complete it after completing your course work for Units 1 through 5. Answer each question clearly and concisely.
The primary purpose of this business research report is to estimate the relevant disclosure form the latest annual report 2016 regards to PPE and whether these disclosures satisfies the CF 's objective and qualitative characteristics. This report examines and assess on how the PPE fulfills the requirements of AASB 116 and the qualitative characteristics. Results shows the PPE are mainly meeting the requirement of AASB 116. However, some detailed disclosure information on PPE need to be more comprehend and I believe it will give you a final termination.
On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.
The marketing plan habitually comprises time limits, budgets and allocations of staff and this can help the business identifying the definite marketing activities and specifications for the budget, setting and achieving marketing goals, bringing a marketing strategy in the company for life (Mcdonald et al, 2011)
Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p
As you read this week’s required materials, complete this study guide. Review the material to study for the final examination in Week Five. This is a multipage assignment: double-check that you have completed each page before submitting.