Marketing in Real Estate

In many businesses, marketing needs to be a core concern, and often the overriding concern when it comes to running a successful business.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. – Peter Drucker

Being a marketing student we should be able to know the importance of marketing in every consumer we could encounter once we have a degree and will be dealing on the corporate world. Although marketing has been misunderstood that it’s all about selling but marketing is about satisfying the needs and wants of a consumers. The marketing has been the main factor in a business, if no one knows how to advertise, promotion and in sales it will be hard for a company to be recognized in the business industry. Marketing also help to boast the economy of a country it’s encourage many business to take risk to invest in a country and it reflect to a country if it can compete to other countries by importation and exportation. In marketing it helps a

While various components become possibly the most important factor, at last a property's worth is judged by one and only figure - what amount would somebody say somebody is readied to pay for it at the time? The hugest contemplations for evaluating a property are late deals and current rivalry. The previous is a survey of what different properties of this sort have sold for, while the last considers comparative homes that are in the blink of an eye available.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Increase in immigrants: The main reason for the rise in prices of houses is the increase in population of the nation due to the emergence of immigrants and restrictive planning regulation that have limited the release of new land for development (Street A, 2012). As with the increase in demand, the supply of houses goes down.

Valley Realty is a real estate investment company based in Roanoke VA that was founded on June 1, 2015. The company operates out of a home-office in Roanoke, VA, and is owned and controlled by Sean Cox, who is a full-time resident of Virginia.

In this week readings, both authors demonstrate their views on the purpose and the methods of marketing. Marketing is an act used to promote and sell goods or services. Both Theodore Levitt and Naomi Klein do an exceptional job at presenting two separate claims that outline their views on marketing and the success of a business.

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Profiting in Real Estate is the most prominent system to fabricate riches. In case you're not as of now profiting and building riches in land you have to begin. I have been profiting utilizing four exceptionally basic procedures that are extremely easy to copy.

The purpose of this paper is to outline how differences in consumer psychology affect the marketing of real estate. For this purpose I have used the different theories of motivation, values, self and self-identity. Through the help of literature review on these theories, and through interviews of three different customers, I have tried to identify the link between a customer's psychology and his/her choice of residence. The three respondents are of varying backgrounds, ages and occupations

The US real estate industry is a staple in the US economy. It is one of the main drivers in Economic growth and a telltale sign of the overall health of the United States. For this reason, this industry is often thought of as cyclical and largely dependent on the health of the economy and influx of demographics. In 2000-20005 there were large interest rate drops, which allowed this industry to thrive . Rising demands for real estate paired with these low interest rates kept the economy growing as well as residential construction to match. However, in 2006 the market for residential properties took a large hit in demand and prices began to plummet. This nationwide crash was realized through the nation, leaving real estate levels at an all time low . Since then, interest rates have remained extremely low and real estate values and economic growth has begun to pick up. With the reverse of the real estate industry came the rise of public storage. People began spending more once we got over the hump of the recession, leading to crowded homes. As they needed a place to store their items, self-storage became the go to solution. With more than $22 billion in annual revenue in the US alone, self-storage has now stretched itself to over 49,000 facilities worldwide. Total rentable space is almost 2.3 billion square feet, and about one in 10 households now rent at least 1 storage unit . The size, quality, and amenities of a self-storage company vary with the company,

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.