Marketing in Real Estate

1860 Words Jul 31st, 2009 8 Pages
Marketing in Real Estate
Tying-up Loose Ends of Traditional Marketing with Relationship Marketing

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”
- Regis McKenna, Marketing Consultant, Silicon Valley

Perhaps the oldest business in the history of mankind is real estate. A man’s wealth was measured in terms of number of cattle and amount of land he owned. Then we saw the age of renting or leasing private land and buildings. This trend has not changed yet in the present scenario. The cattle have converted into electronic gadgets, while land has extended to buildings. We still measure a person’s economic
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In a business that involves billions of rupees of investment, traditional marketing approach only

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