The concept of the “sharing economy” is still relatively new and many still have no clue what sharing means. While time-sharing has been around for quite a while; the sharing economy goes beyond time-sharing houses for vacations. Some have begun to share their vehicles and even starting friendly taxi-type companies that offer cheaper rides than the tradition taxi companies. Many have embraced the sharing economy as it is found to be a great value to the consumer. However, companies are seeing it
Executive Summary Scoffed at by many during its infancy, the global video gaming industry has become a multi-billion dollar enterprise today that promises continued strong growth in the future. With several platforms and thousands of game titles available in hundreds of languages, video gaming systems are increasingly popular among young and old players alike. Although uptake patterns continue to shift among major target countries, video game demand, particularly online gaming, remains strong in
Competition in global marketing is consistently increasing, the marketing manager must be knowledgeable in the category of global marketing. Global marketing encompasses how marketing to one area of the world differs from the other parts of the world creating markets to the toughest to reach customers. As a marketing manager, one must be able to analyze the economy and how different parts of the world respond to multiple marketing techniques. This paper will critique the following article “ Global Marketing
CASE STUDY OF ESPOIR COSMETICS INTRODUCTION Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry, whose key success factors and industry structure
Introduction globalization is prevalent in the world business. Developing countries such as China and India have therefore, become appealing markets to foreign investors. It is anticipated that China and India will soon be the world’s biggest economies. Presently, eighty percent of the electronic goods globally are manufactured in china. This has resulted to more western companies wanting to invest in china as opposed to other countries. Unfortunately, there is intercultural management problem with
ASA’s definition of marketing: Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives. • Global Marketing Defined: Marketing, on a worldwide scale takes commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives in Global Marketing. In other words Global Marketing is the overall combined
In the article, “Marketing Strategies and Global Logistics Under Globalisation,” the author Dr. Khalil Alkanaani discusses the global logistics and marketing strategies under globalisation, in which companies must take the necessary steps to overcome the risk that are associated with foreign markets, as well as, restrictions and policies. The key to understanding the essence of globalisation is found in the reasons why commodity flows and divisions of production occur. Which is highly important since
Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has led the global companies to make the
Case Study- Global Marketing Strategies Introduction On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities. However, the question of whether global marketing works is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can
differences and global marketingCultural differences and global marketing The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global system of production