Marketing in the Travel and Tourism Industry

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For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix.


The term marketing is a complex management tool and can be defined many ways.

Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about the business in terms of customer needs and satisfaction.

The Chartered Institute of Marketing’s’ (CIM) definition of marketing goes as follows ‘Marketing is the management process for identifying and satisfying customer needs profitably’.
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And then there is service-related, when on holiday the staffs working at the business or company in which you are a customer in, provide a service and they are crucial to make sure that the customers get the service they deserve and give them a pleasant holiday experience.
Place or the location of the business is very important for success. As if a company is in a rural country area that is hard to locate then you’re not going to get as many customers as if you were to set the business in the high street or city. The business needs to be accessible in order for customer to come to you.

Promotion, A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Promotion is any activity to raise awareness of a product or to encourage customers to purchase a product. Advertising is a form of promotion but not all promotions are advertisements. The Marketing mix of ‘Apple’ Product

Portable Computers e.g. iMac
Servers e.g. MobleMe
Accessories e.g. Keyboard, Led Cinema Display
Wi-Fi Based Stations e.g. Airport Express, Time Capsule iPod, iPhone iTunes e.g. movies, audio books
Periphal Products e.g. printers, storage devices. Apple Stores are located in Asia/Pacific, Africa, the Middle East, Europe and Latin America.
Apple has over 200
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