Marketing in the Travel and Tourism Industry

Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

The purpose of this report is to examine the effectiveness of the Destination Marketing Organisation, Tourism Australia, in marketing Australia as a tourism destination in relation to three critical success factors; marketing research as an integral activity, targeting the right type of tourist, as well as promoting unique tourism features, clear images, and a solid brand.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer

Place means where your customers exist ,the company should find the way to get the customers like foreign countries targeting the overseas students

Promotion - How a company communicates their product or service to the public and specifically to their desired customer. Without effective promotion and advertising, customers are unlikely to hear about and understand what’s being sold.

As there are many type of tourism, how could businesses capture their potential customers with these types of travel? It is a simple question but it is not easy to answer. Regarding to the purposes of traveller to visit a destination, there are able to divide a number of travellers or tourists into smaller groups.

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

Promotion means increasing customer awareness of a product or brand, increase sales and create brand loyalty. A promotion is an attempt to make a product or event popular or successful, especially by advertising.

Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.

Different groups of customers have different ways of deciding to buy products. Some people decide on the spot and simply buy while others may take times to consider over several occasions then finally decide. With the later group, it is important that the company try its best to attract customers' attention at every opportunity to increase the chance of

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements: