Marketing is everywhere from big billboards on the roads to little advertisements on YouTube.

It is hard to turn on the television without seeing marketing advertisements. Some ads are good and helpful while others are unethical and annoying. An individual will see advertisements for food, sanitary products, prescription drugs, and lawyers, to name a few, but this list could go on and on. All of these companies are trying to get you to use their service or purchase their products. A marketing campaign tries to sway the consumer by trying to satisfy a want or a need that through research they have identified (Bethel University, 2011). Personally, there are numerous needs of mine that have been met, and my decision to go with a product has been based at times on their advertisements. In

Therefore, what is AI, and why would we focus on the potential menace of this fast developing technology? As the article “Time to Regulate AI in the

Advertisement is all around use, whether it is from billboards, magazines, radios and etc. Advertisers are always trying to persuade us to buy their product. They use whatever means necessary such as racism, in order to persuade the consumers to buy their products. According to a study done by Harvard University's Graduate School of Business Administration an average American is exposed to 500 ads a day in which only twelve of the advertisements have a reaction towards people, nine of them being positive and the other three have a negative reactions (Fowles).

Artificial intelligence (AI) is a term first used by Professor John McCarthy to describe a machine that can perform an intelligent task (Wisskirchen, et al., 2017). McCarthy argued that so long as the area of intelligence can be described precisely enough for the machine to understand it, the machine can simulate the intelligence required to operate in that field (Wisskirchen, et al., 2017). The recent emergence of technologies such as good internet infrastructure, high powered computers, digitized data, and micro-computer engineering, are allowing AI to become possible (Rao, 2017). (See Appendix D) Due to the emergence of these technologies, AI is rapidly advancing, driven primarily by the private sector, because of AI’s most obvious advantage in for-profit sectors: it can replace human workers at a lower cost (Manyika, Technology, jobs, and the future of work, 2017). Artificially intelligent workers are superior to human employees in almost every regard as they do not get sick, have children, get paid, go home, or take leave, furthermore, they are more efficient, productive, cheaper, and easier to administrate (Lee, 2015). These are just some of artificial workers’ considerable advantages, and in theory, there is no human worker who will ever outperform fully developed AI (Lee, 2015). An illustration of this is Google’s DeepMind AI’s total mastery of the game of Go, demonstrated through its defeat of the world’s best players (Metz, 2016). DeepMind is able to

Companies face countless challenges to preserve market share and to differentiate themselves in a highly competitive market place. Consumers are demanding greater product variety and enhancement as their requirements and desires change. Therefore marketing is central to a company’s continuing achievement. By definition marketing is the “process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals” (Kotler et al, 2013). It important to introduce products or services to the market by building brands and trust, nurturing innovation, developing relationships, creating good customer service and communicating benefits, thus differentiating the company from its competitors (Gilligan & Wilson 2009, p 3).

As a consumer, marketing techniques are applied all around us. Some are meant to grab our attention and some are meant to blend into the background whilst evoking our subconscious thoughts. Most products we buy come in packaging in some way or another. Do we occasionally make purchasing decisions based upon the packaging of a product compared to another? In markets with high competition, this may be the deciding factor in a consumer’s choice on which product to go with.

Have you ever really looked at ads, though? I mean, if you look closely and I mean really look closely, advertisements aren’t what they appear to be, in most cases. Advertisements are a popular display of marketing and have been for decades and will be for decades to come. For as long as I can remember, advertisements have been a popular way of getting a message across. Whether they are simple or colorful, they catch the eye of someone that’s reading a magazine, or a newspaper. No matter how much you think it’s just a picture, there is a deeper meaning inside of what you’re looking at. Of course, you’ve never noticed it before because you were never looking for deeper meanings inside advertisements. You may have passed by some subliminal

Whether you are riding a bike, eating at a restaurant, or shopping, it all involves marketing. It affects people every day, whether they notice it or not. Some important concepts covered within the last few chapters are target markets, customer relationship management (CRM), technology and breakthrough opportunities, building relationships with customers, and most importantly, customer lifetime value.

As today’s business is increasingly competitive, companies are thriving for a place in the market. In this age, marketing needs to be more customer-oriented as customers are seeking more values out of what they buy. With the pressure both from the market and customers, companies are forced to seek innovative products with added value for their customers in order to beat out their competitors and stay ahead of the competition. There are also other factors which influence the success of marketing of a company.

Value is considered to be an important constituent of marketing and the ability of a company to provide superior value to its customers. The essential idea of marketing is offering customers superior value (Doyle, 2008). By adding more value to commodity, companies seek to improve customer satisfaction so that bonds are strengthened in order to achieve customer loyalty. The most frequently used definition of value is that value is relationship between what one sacrifices and what one benefits (Ravald, Gronroos, & Annika, 2011). The set of the activities designed to inform, communicate with and motivate the target consumers about the company’s product or service.

Advertising is the process of communication where a person or groups of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behavior. Advertisements are used in hopes to increase the number of people that use their products or services. All product advertisements try to make people buy their products, so they manipulate facts about the product to make it more appealing to the consumer. Advertisements have such a high level of advertising around the consumers that it is causing it to shape around us as a society. Today, advertising is shaping to our society because the companies are beginning to spend millions even billions of dollars to achieve a behavioral change.

Many people think that production of goods and service is important for their life. However, they don’t realize that marketing is a significant process for carrying goods and service from producers to them. Marketing doesn’t only mean to sell products or persuade customers buy goods they actually don’t need. Successful marketing provides more choices of products and guides a correct direction for customers to purchase right goods, as result of customer satisfaction. In other words, customers feel happy and satisfied with goods and services because products meet with customers’ needs and expectation. The best result of marketing is customers will continue to visit the stores they once consumed. So companies will advantageously catch higher customer lifetime value through a correct process of marketing. Both companies and customers will gain profit because companies will make a close relationship with customers over a lifetime and customers will get what they need.

Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth of radio and TV personalities along with more advanced forms of media to communicate with the public.

The marketing concept is a relatively recent one (Blythe, 2008), and while there are several definitions of marketing, it is agreed that marketing involves the process of exchange between firms and customers, where both parties benefit (Adcock et al, 2001), and that the customer and his needs are placed in the centre of the organization’s activities (Blythe, 2008). Due to this, it is the goal of many organizations to establish a strong brand and significant equity based on their customers.

In today’s world, shopping is an important necessity for everyone. People spend a lot of time shopping. Especially teens and young adults. Correspondingly, companies keep releasing new products every once in a while. New phones, laptops, watches, clothes, and many other products that people, especially teens and young adults, are interested in buying regularly “The teenage market is growing and becoming more powerful” (Furlow, 2008, p.20). Although companies are producing the same products repeatedly, with adding some significant upgrades, customers never hold from rushing behind every new release. To get into the interests of customers, companies study their viewpoints. Conducting researches and studies based on viewers’