Marketing of Chery Essay

Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.

There were two pharmaceutical companies that were looking for ways to expand globally to position themselves in a competitive advantage from their competitors. One was located in the United States, which was Eli Lilly and

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Those target markets who rely on Johnson & Johnson health and medical needs are mostly patients, doctors, nurses and civilians. Therefore, the company need to sustain their products and services over all these years to ensure that lower income people and underprivileged patients are able to access on their medicines. This however requires the company to balance patient’s access and competitive dynamics in line with their need as the company need to have enough resources to keep on being innovating, creating new and better medicines and at the same time making sure there will be a fair return to the shareholder as well. Johnson & Johnson also work closely with the governments, physicians, non-government organizations and the international donors all around the world to provide its products within an affordable prices to its

AstraZeneca sets a goal of being recognized for their high standards in science and how they can impact disease while still being a trusted company in the way they deliver results.

The company is so large that no one drug can lift it from its current sales doldrums. In addition, the company was once highly attractive to investors, but its recent stock price fell to 1997 lows. This may put pressure on the company to attempt acquisitions at a time when the company is ill-equipped to integrate a new company into its organization, and it is engaged in a cost-cutting program at a time when it may need to invest even more in research and development (McTigue Pierce, 2005).

The Medicines Company used the saying “one man’s trash is another man’s treasure,” to the next level. It essentially took what other pharmaceutical companies place on the shelves and never use again as their next product which becomes a money maker. The idea is a great idea if it is well executed. The company cannot take just any type of drug and try to execute it pouring in millions of dollars’ worth of research and development because if the product is not chosen carefully, the product will fail. A simple failure for a drug that was not carefully selected, can damage the company’s image and reputation.

The case is based on how Wolter’s, a brewing company was able to survive and grow with a distinctive marketing strategy. The company does a really good job by selling their products to the niche market and maintaining good customer relationships with the local consumers. Because the growth in their local market was limited they were considering exporting to other countries as an option to increase their sales. The stakeholders of the company competently adopted a problem solving technique. Although they were doing really well in the competitive market, they had to face some legal and political challenges. Overall, Wolters did a superior job by utilizing all the opportunities for better growth and improvement of the company.

Among many companies presently operating in the US market, I choose to analyze the CVS Health Corporation (NYSE:CVS) and Omnicare, Inc. (NYSE: OCR). CVS Health Corp., formerly known as CVS Caremark Corporation is an American retail pharmacy company, established in 1963 with headquarters in Woonsocket, Rhode Island, which operates in the industry of Healthcare Services (Pharmacy services and Retail Drugstore). Stimulated by the aspiration of assisting its customers in improving their health and quality of life, CVS, through its owned subsidiaries and third-party organizations alongside its own stores provides a range of quality products and services, administering a business activity constituted of three major operating segments including:

F remains the pharmaceutical firm because it has higher Margins due to the capacity to keep high drug prices. It also spends a significant amount on R&D while the competition is always coming up with a new product.

The company’s roots go all the way back to 1973 and the company has since grown to have pharmacies around the UK, but also elsewhere in Europe and even Brazil. It has won a number of awards in recent years.

The company has had a steady increase in operating income and sells many different drugs. If you want to limit some of your exposure, this is the company to choose.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Founded since 1997 by Dr. Nathan Swan, Chem-Med was the second largest manufacture of FDA-approved sodium hyaluronate (HA), behind Pharmacia, Inc. April 9, 2008, Dr. Swan started to worry about his company’s financial situation and he was thinking about getting more investors or going to the bank for financing. For him, “Chem-Med was growing and making money, but it never seemed to have enough cash”. For any investors who are interested in the company, it is important to analyze many vital aspects of profitability, future growth, risks, and comparison before adding Chem-Med to his portfolio.

In 1993 the two companies decided to build a joint venture called Eli Lilly Ranbaxy JV that had a common business strategy and the intention to focus on high ethical standards, technology, and innovation. The JV focused directly on the Indian market since Ranbaxy had an existing relationship with the Indian Pharmaceutical Market they were able to continue exploring potential clients and business relationships. Ranbaxy alone was a very well-known pharmaceutical company that had a large distribution network and was able to easily obtain government approvals, licenses, distribution and supplies. The advantages to this joint venture are the work ethic by both company’s senior management teams as well as the previous relationships that