Marketing of Liability Products of Bank

The bank is different from all other banks and is known as one of the best company to work with because of its youth-oriented policy. It is a market-savvy private sector bank with a youthful image: the average age of its 37,901 employees

1. Convenience, convenience and convenience, TD bank advertises itself as “America’s most convenience bank” by providing 7-day branch banking with extended hours. They are also open on a few federal holidays1! Some of the locations build with the 24/7 drive-up ATMs2. In this internet and mobile era, the online services and on-the-go app of course one of the big focus of the bank to provide services anywhere, anytime. TD also developed and produced localized video (https://youtu.be/zG_QTAw4pXo?list=PLAUebPDeAbs33hS58wRIKfMibNuEutqgE) to list out its

Banking branches in London, New York, Tokyo, Hong Kong, Shanghai, Beijing, Singapore, Auckland, Ho Chi Minh City and Mumbai

Although there are many types of financial product, there are a few features that are common to several of them.

Online bank: Since this process is done by the internet, then various of threats can be caused.

banking network and it is near to its customers. Despite the high branch number and

As their name suggests, they only execute their operations online. Customers can only be in contact with their money over the internet since they do not have any physical branches. Because online-only banks require lower overhead costs, they have the capability to offer more free services and higher interest rates compared to a traditional bank. Online banking provides many customers the convenience of handling their business at any physical location as long as they have access to internet. This is possible because of the variety of services that online banks provide despite limiting interaction to only the internet. Some of their services include applying for loans online, transferring funds and paying bills online. While the convenience of being able to access banking through the internet is worthwhile, there are limits to it. For example, making large deposits to the bank is limited and can only be made through the mail, they don’t service cashier checks for transactions, and withdrawing money from the account is very inconvenient. Luckily, the role of the internet in financial transactions is becoming increasingly prominent so that spending money online is more accessible, but it is important to understand both the benefits as well as restraints of online banking. Nowadays, many large brick-and-mortar banks have caught on and provide some online services in attempts to

Investment Management Products: It offers the comprehensive range of investment products and services that suits to the

The bank sells service in the industrial, commercial and real estates. It also offer services in the retail banking and manage treasury for its clients. The services offered by the bank are a commodity because the clients sort these services to satisfy a need that they have.

Banks that can offer a multitude of consumer products and acquire customers through branches will continue to own customer acquisition and product distribution advantage over the coming years

“ Our mission is to be a Premier Bank in the Asia- Pacific region, committed to providing Quality Products and Excellent Customer Service.”

Thus, each bank needs to differentiate their product offers to customer, strengthen their portfolio, and improve services, etc depending on its strategies.

Banking products cannot be separated from the person (banker) who markets them. The product and the seller together constitute the

In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are considering how to give residents access to banking services via their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking.

Marketing of an financial institution is different from other industries. A Financial institution has a very unique product range. Lets take a credit card as an example: You have done the market research, using focus groups, surveys and on-line market-research to identify the features that will be of value to your target market. To differentiate your product from competitors you will identify the advantages and communicate them to the prospective clients. This is all classic product marketing.