Essay on Marketing of Turkish Olive Oil to the Uk Market

6062 Words May 29th, 2011 25 Pages
MARKETING OF TURKISH OLIVE OIL TO THE UK

MBA, INTERNATIONAL MARKETING

SUBMITTED TO DR. MIKE KEARSLEY BY MELEK ISLEK 11.04.2011

TABLE OF CONTENTS Page ABSTRACT 3 1. INTERNATIONAL MARKETING OF TURKISH OLIVE OIL 4 1.1 Introduction....................................................................................................4 1.2. General information and literature review 4 1.2.1 Olive Oil 4 1.2.1.1 A Mysthical History.................................................................................4 1.2.1.2 Types of Olive
…show more content…
Greek mythology describes how Zeus promised to give Attica to the god or goddess who offered the most useful invention (http://www.teatronaturale.com/article/2046.html). Figure 1: Greek goddess Athena holding an olive branch
It was Athena, Goddess of wisdom and peace, who won the contest with her gift of the olive tree and its soothing, nourishing oil. Athena became the goddess of Athens and her olive tree was said to be planted on the rock of the Acropolis. (http://kaufmann-mercantile.com/images/athena) 1.2.1.2 Types of Olive Oil Olive oil is one of the most important products of the Mediterranean diet and a very important element of the Turkish culture. For centuries it is used in various products such as soap and cosmetics (Giakoumaki et al., 1999) and for the storage of food products such as vegetables and fish. In the ancient years it was used in medicine. In Olympic Games, people placed on the heads of the winners leaves of olive tree, because they had a great respect for “Kotinos*”.(Papaioannou, 1978). The types of olive oil can be classified according to their acidity and obtaining techniques as decribed below: Extra Virgin Olive Oil: Virgin olive oil with an absolutely impeccable taste and aroma; fruity; the acidity, expressed in oleic acid, may not exceed 1%.
Open Document