Marketing plan of coca cola 2015

3762 Words Dec 28th, 2013 16 Pages
Marketing Plan:
Coca-Cola in 2015
Matt Curd

Matt Curd

Page 1

Marketing Plan

Purpose:
In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for
2015.’
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States.
Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the
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The bottling companies are locally owned and operated by independent business people who are authorised to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.
Social Responsibility, sponsorship of UK Football Leagues, continual sponsorship of the Olympics.
Coke Music
Other brands owned by the Coca Cola company that have a strong brand image.8
Seasonal advertising awareness e.g. TV Christmas advert and summer advert.

Weaknesses:






Coca-Cola has effects on the teeth which is an issue for health care.
It also has got sugar by which continuous drinking of Coca-Cola may cause health problems.
Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.
Brand market share makes Coca Cola direct competition for competitors and new competitors emerging in the market.
Previous failed marketing strategies such as coke zero and Desani.

Opportunities:







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Opportunity to introduce new product onto market, marketing pull
Brand recognition is the significant factor affecting Coke's competitive position.
Coca-Cola's brand name is known well throughout 94% of the world today
The primary concern over the past few years has been to get this name brand to be even better

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