Marketing strategy of Samsung mobile phone.

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

Advertising and Societies: Global Issues. New York, NY: Peter Land, Inc., 2003. Rpt. In Advertising. Ed. Laura K. Egendorf. San Diego: Greenhaven Press, 2006. Opposing Viewpoints. Opposing Viewpoints in Context. Web 30 July 2015

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

In this TMA I'm going to discuss the strategy of two firms. The first one is Samsung which provide a strongly performance and on the other side Nokia which is performing in a weak way. By choosing Samsung as a firm that performing strongly we have to discuss its structure. Any organization has to set the main points of structure and its key point to develop a successful organizational structure. As Samsung set its main points as the size of the company, the type of the industry performance and the marketing strategies. Also Samsung set the key points as the division of labor, span of control, departmentalization, formalization and chain of command. By discussing the key element it shows the structure of the firm as the first element is formulization which the way the firm is guided by culture, rules and lows. Moreover at Samsung electronics allow the employees are divided into levels and all of run hair to the decision of the manager without any challenges. The second key element is that the structure of Samsung electronics is centralized which means that the lower level managers do not have the power to take decisions. The decision making process is produced from the tow level managers passing through the ground level of mangers. Which that the decisions which are taken are well combined the goals and objectives of the company by avoiding any risks. Moreover Samsung has a large degree of span of control. Span of control is the number of

A product refers to item which satisfies the need and wants of consumer demands. Product

Product - When Britvic introduces a product into a market they must ask themselves a number of questions, who is the product aimed at, what benefit will customers expect, how do they plan to position the product within the market? And what differential advantage will the product offer over their competitors. The product aspects of marketing deal with the specifications of the actual goods or services, plus how it relates to the end users needs and

The advertising should be planned in such a manner that it appeals to the customers in the international market. Some cultures show an open attitude towards advertisements, while others may not have such an open attitude and may not like to be targeted directly. The advertisements should be created after a careful study of the international market and always by keeping a watchful eye on the cultural differences.

a. defines the set of customer needs that it seeks to satisfy through its products and services.

Therefore having looked at the basis of advertising and its shift in methods and what we are being ‘sold’, it is now important to explore how advertising associates itself with the concept of the global. Advertisers aim to go global with ad campaigns in order to create greater success. As stated by Holt, Quelch and Taylor (2004), ‘When a brand is marketed around the world, that fact alone gives it an aura of excellence-and a set of obligations. To maximise the value of global reach, companies must manage both’. This point can be proven by many companies in today’s consumer society. The aim to be a global

Prof. J McCarthy and W. Perrault have defined product as - "Product means the need-satisfying offering of a firm.

Marketing, more than any other business function, deals with consumers, making customer value and happiness are at the main points of this research. However I will explore more specified launching of a product development in terms of successful marketing later on. Perhaps the easiest description is that: Marketing is the process of delivery of customer’s values and satisfactions to a company’s profit. The point of the marketing is to interest new customers by promising high value, and to keep current customers by bringing satisfaction to everyone. (Adrian Payne, "The Essence of Services Marketing").

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

Marketing concepts, processes and principles are universally applicable and the marketer’s task is the same whether doing business in different countries.