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Marketing strategy of Vodafone India Essay

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Marketing Strategies of Vodafone India

Table of Contents
I. Executive Summary………………………………………………….........................................................................................................3
II. Introduction ........................................................................................................................................................................................5
III. SWOT Analysis...................................................................................................................................................................................7
IV. PEST …show more content…

Opportunities
The growing demand for 3G networking among businesses globally has seen laptop manufacturers embedding SIM chip in the laptop.
Improve accessibility to wide range of customers
Focus on cost reductions improving returns
Research and development of new mobile technologies

Threats
The telecommunications market is swiftly growing and becoming highly competitive with extremely high penetration rates.
Frequent tariff interventions and TRAI policies put pressure on its revenues.
Vodafone still lags behind its major competitors in India.

PEST Analysis
Political
Vodafone was embroiled in a $2.5 billion tax dispute with the Indian Income Tax Department over its purchase of Hutchison Essar Telecom services in April 2007.
Vodafone Group Plc. entered India in 2007 through a subsidiary based in the Netherlands, which acquired Hutchison Telecommunications International Ltd’s (HTIL) stake in Hutchison Essar Ltd (HEL)—the joint venture that held and operated telecom licenses in India.
The dispute had been whether or not the Indian Income Tax Department has jurisdiction over the transaction.
In January 2012, the Indian Supreme Court passed the judgement in favour of Vodafone, saying that the Indian Income tax department had "no jurisdiction" to levy tax on overseas transaction between companies incorporated outside India. In 2012, India changed its Income Tax

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