Marketing to Four Legged Consumer Mums and Kids Essay

The four primary parenting styles are Authoritarian, Permissive, Authoritative, and Uninvolved parenting styles. Authoritarian parents are very controlling and strict with their children. They expect obedience form their children and don’t tolerate expressions of disagreement. In contrast, Permissive parents are more relaxed and provide inconsistent feedback. They require little of their children and don’t see themselves as responsible for their children’s behavior. They also don’t set limits or control over their children. Authoritative parents are firm and set clear and consistent limits for their children. While they tend to be strict they show love and emotional support for them as well. These parents tend to reason with their child as to why they should behave a certain way. These parenting styles also encourage the child to be independent. The fourth parenting style is uninvolved parenting style. These parents show interest in their children and display indifferent or rejecting behavior towards them. They detach emotionally and only see themselves as providers of materials goods such as shelter, food, and clothing.

Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds.

Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brand that tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically

The film includes many exclusive interviews with representatives of some of the world’s most popular brands and brands which have revolutionized marketing. It also features opinions of many well-known advertising

Parenting involves a lot more than just fathering or mothering a child. Often times, genetics don’t play a role in parenting at all anymore. Someone who parents is merely a person who takes on the responsibility of raising a child from a young age to adulthood. This can be through birth, adoption or foster care. Due to the large scale shift in society and offspring over time, I will be using the term “caregiver” to signify any person who consistently cares for a child throughout the rest of this paper. Regardless of the title used, each person ultimately performs the same duties involved with parenting and it is no task easily achieved.

Budweiser has used its commercial advertisements to make their beer seem like the “it” beer to drink. With having their target market age range from 19-30, their commercials are filled with partying and humour. With the majority of their consumers being men, the commercials are filled with party scenes with girls dressed up in bud bikinis.

Were your parents always nice and lenient to your wants and needs or were they demanding and always had high expectations of you? Most people do not really think about what type of parent they are, it just happens naturally but after explaining two of the four parenting styles, it will certainly open a mom’s minds about which type of style they grew up with and which type of parent they are to their children. I am going to explain the similarities and differences between permissive and authoritative parents, this will help mothers identify which type of parent they are and explain the pros and cons of each parenting style.

Authoritative parents “set standards, but also give their child choices. They recognize the good things that their child does, but they do not overlook the bad things. These parents are more confident and nurturing. They set standards that their child can meet. Usually, this type of parenting leads to a positive self-image in the child (Black, 2008). Permissive parents “do not control their children, it is more like the other way around. There is no discipline, and the child grows up knowing they can get whatever they want. When the parent does try to discipline, the child doesn't take it seriously. These parents give in easily and avoid confrontation whenever possible” (Black, 2008). In general American parents raise their children to have an individual personality, and to be independent from a very young age. “Firm disciplines are directed toward the infant and these are gradually relaxed as the child grows” (Suzuki, 2000).

The naked brand documentary highlights the fact that advertising can be more than a company selling its product to the consumer, but a way to connect with the consumer to deliver exactly what they want while still making profits.

Most of the time we could used those as our main attack to get the word out there, and not good deals put the brand image out there so customers would have an impression on our company as an image that goes hand in hand with the image of San Diego county. “Apple, Google, Adidas and many others. Even advertisements related to a brand try to build a strong image of the brand to get across the brand can be trusted and hence people can rely on them. A branded product that has an encouraging reputation and image saves a consumer’s time and energy. As the brand is an established one, the clients are sure that, the products have already been tested and approved and now the company will provide them the best possible service and merchandise.” (Bhasin, 2016) These are great examples of the brand image we want people to see and how they can get us or retains our customers. Interview or statements of eloquence, is great to paraphrase as part of the advertisement campaign. Further more during the promotional sales every quarter we have to put the word out there more like in radio and local’s TVs as

Today, we as a society have learned to completely tune out anything that sounds like advertising or marketing, especially when using technology (Scott, 2012). For example, banner ads are the one of the least effective forms of advertising; people only ever intentionally click on them “less than two tenths of one percent of the time” (Oliver, 2014). Because traditional forms of advertising are failing, companies have had to become more creative in order to reach their audience. Although brand journalism is not necessarily a new concept, because of failing traditional ads and the advancement of technology, it has become increasingly popular as a way for brands, companies or organizations to effectively reach their target market.

The second group is called permissive parenting. Permissive parents give up most control and rules to their children. In contrast of authoritative parents, they permit their children to do anything children like. These parents want to bring their children freedom. They want their children to develop in the free ways. They do not set any rules and routines in their children’s lives. While authoritative parents do not provide children with choices, permissive parents give children as many choices as possible, even when the children are not able to make good choices. These parents accept with all their children’s behavior, good or bad, and permit their children develop in the ways their children like. Permissive parents want to bring their children warmness and love, and they never scold or punish their children. However, like authoritative parenting, permissive parenting sometimes is not good for children. Children do things in the wrong ways and this can bring them danger; however, there is no advice from parents to put them in the right ways. These parenting style can bring children and people around them danger.

Marketers can combine a variety of IMC tools to create brand value and avoid potential conflicts (Duncan & Everett, 1993) rather than separate practices to produce manifold messages about the same brand. However, companies can no longer be tied to a specific communication tool such as advertising. In order for consumers to get uniformity message and brand information, Reid (2005) states that marketers should fully apply IMC to capture audiences’ attention and convince them to have high perception of product and brand.

With little prior knowledge of running a successful SEM campaign using the vast array of tools available in the AdWords interface, this project generated a number of challenges. The most difficult aspect of the campaign was to express the reasons for purchasing premium ski clothing within short, text-based ads. The ads also had to align with the brand’s values and not waste money on irrelevant keywords. This challenge was overcome before and during the campaign via initial and ongoing communication with the Pure Brandz CEO. Communication was not an issue because all work on the campaign was performed at the client’s office. The client was therefore able to trust that at no stage would the campaign negatively affect the brand image or spend the marketing budget unnecessarily. The resulting level of trust and frequent communication were useful in maintaining a stress-free work environment to create an effective SEM campaign.

Brand awareness: Brand awareness is a different metric to measure the advertisement effectiveness. Brand awareness is the ratio of customers who recognize a company 's brand of products. It will take long time and large volume of market exposures to establish high brand awareness. Television and radio are two of the best mediums for building brand awareness. Marketing personnel can also build their brand awareness from the Internet by advertising in the industrial website, or promoting their products via major search engines such as Google and Ebay.