Do Marketers Have Highly Focus Their Attention On Teenagers?

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

Today, more than ever, teenage girls are influenced by magazines, billboards, television, movies, and most of all advertisements. While the advertisements of models that have been airbrushed to flawlessness may sell products, the effects on teen girls is undeniable. Over the past decade the numbers of depression, eating disorders, and hypersexuality in young girls has been steadily on the rise. False advertising in way of airbrushing, heavy editing, and photoshopping models has had negative effects on teen girls and according to the Federal Trade Commission (FTC) policy, false advertisement is illegal. It may be stretching it calling photoshopping false advertising, but nonetheless manipulating young, impressionable girls into believing

Current marketing strategies include a strong focus toward the youth market, and where they spend most of their time. Advertisements will be aired on MTV, and products will be sold in places like Target and Best Buy. These are all smart tactics to get the product in front of the target market.

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d.

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Barber states that “kids and teen are now the epicenter of American consumer culture.” It is even being said that Marketers are targeting kids as young as 4 years old. It was stated that advertisements are marketed the most toward the youth. It is even see that marketers are even targeting other countries making them into global consumers, trying to figure out ways in which they can turn them in consumers, while trying to accommodate to the cultural differences of those countries, and marketers are successful in these strategies because kids generally all want the same things. They make all these kids feel confident and empowered as they have their parents buying them these things, or even buying these things themselves to turn them into consumers as they reach that market age. And that’s another thing, there’s a pattern of the marketer making the kids feel as of the need to grow up, and make the adults feel dumb down, and more child

To start off with, one big way marketers target our youth are at the store. Why? Simple because that’s where they are selling there products and and where they target kids the most. Marketers try to make eye contact levels on their products so it attracts viewers eyes more easily. Their goal is to try to make interesting characters or thing that ‘’pop’’ so that it seems ‘’cool’’ or good to them so kids will want it. It is stated in the film “Marketing to kids that “ Kids have to nag their parents approximately 9 times in order for them to respond or get them whatever it is they want. They use that strategy because their parents will eventually get tired of hearing them and let them get the product. Advertisers probably use this method a lot to get marketers.

"Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place"( ). Teens lives are filled with stress.