Marks & Spencer: Organizational Change Using Kotter's 8-Step Approach
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Organizational Change Using Kotter's 8-Step Approach
This study will examine Marks & Spencer, a retailer in the United Kingdom and will utilize the 8-Step approach of Kotter in addressing organizational change. Marks & Spencer has more than 375 stores and 11 million shoppers each week and employs 66,000 workers. The company is one of High Street's best known companies however, Marks & Spencer, for a long time unchallenged, has undergone a chain of management and corporate structure changes due a decline in their sales. (IBM Ltd. 2005)
Marks & Spencer was once a top-of-the-line company in terms of its quality and selection. However, it is reported that the company has become" an out-of-date, uncompetitive blur on the UK stock market. The decline for Marks & Spencer began in the latter part of the 1990s and due to the pressure of a "changing economic demand causing Marks & Spencer to undergo continual business realignment"¦" (IBM, Ltd. 2005, p.1)
Marks & Spencer had on the business level become too complex and had allowed its core business to be stolen by its rivals. In addition, the Marks & Spencer image was out of date due to being held back by corporate style and identity. Many stores were closed by Marks & Spencer and many jobs were lost. The problem is that Marks & Spencer's management system was ingrained in the company culture and was not able to make necessary adaptations to support a new image.
Kotter's 8 Step Approach