Marks and Spencer Case Study

The main source of data presented in this paper is the official website of Marks and Spencer. The details of links are provided at the end of this paper under the title of References.

Marks and Spencer has many external forces that affect the company. These are known as macro environmental factors. There are six of these forces, Political, Economic, Sociological, Technological, Legal and Environmental factors. These external factors affect the types of products/services Marks and Spencer offers, the nature of its market positioning and strategies, there relationship with their customers and their suppliers. These external factors allow Marks and Spencer to develop:

Note to students: This is a closed-book exam, containing 3 questions, worth 30 marks in total. Apart from sundry writing materials (pens, pencils and the like), no examination aids are permitted

The following are study questions for the examination. The examination will be a closed-book examination.

A. Exams will be closed book. The use of study aids, memoranda, books, data, or other information is not permissible.

2) The test is open-book, open-notes. But you are expected to use your own words based on your understanding of the topics. If you copy from the slides or the book, you will incur loss of points.

Topshop also has a poor, difficult to navigate website. Customers have difficulty with the Graphical User Interface which greatly inhibits the efficiency of the online shopping experience.

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To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

HN (Harvey Norman) (established in 1982) is recognised as one of the most efficient businesses in Australia at marketing their products predominantly in regard to knowledge and the implementation of their Marketing Plan and the necessity in regularly monitor the effectiveness of the marketing plan. The role of marketing is to connect a business with their consumer and the potential or future customer base. The role of marketing in HN is a huge part of its success story.

American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion

The area of law covered in this case includes the intention to create legal relationship and implied contract between two parties. The issue of estoppel relating to conventional basis for both parties was also included.

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