Marks and Spencer Strategies

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A Case Study on Marks and Spencer by stoked, Jul 24, 2008 A case study on Marks and Spencer which includes: The company at present, Background of the Study, Case Background, Problem, SWOT Analysis, Alternative Courses of Action, Recommendation, Conclusion. A Case Study on Marks and Spencer The Company at Present Marks and Spencer has over 450 stores located throughout the UK, this includes the largest store at Marble Arch, London. In addition, the Company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries. Background of the Company * Marks and Spencer (M&S) of Britain (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home…show more content…
M&S have a wide opportunity to go more global to improve and expand its business. They also have the opportunity to consider more overseas supplier which will actually give them cost advantage, rather than suppliers available on a local level. They also have the opportunity to maximize the use of available technology to improve their functioning and to gain competitive advantage. Threats They are in strong competition with Gap, Oasis and Next, who are offering similarly priced products yet more fashionable. M&S is also in competition from discount stores like Matalan, and “George” range at Asda. M&S is also in threat from Tesco and Seinsbury 's who moved into offering added value foods, which had been pioneered by M&S. Alternative Courses Of Action 1. Substantial research before operations and correct interpretation of the information derived from the research. Advantages To identify the target market segment To identify the demand To identify the particular products needed in the market To identify the necessary promotional needs To identify the process of distribution of the goods Disadvantages The company will spend much for the research Research takes time Research may not always
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