Executive Summary The Sonite industry is a fast growing marketplace that caters for multiple customer segments. In particular Shoppers and Savers are likely to have the fastest growth which is why within our action plans and budgets we have allowed for the likely introduction of a Sonite product to cater for Shoppers. With an untapped Vodite market this offers itself as a lucrative opportunity which is why we aim to be the first movers into this market which will hopefully provide us with a strong
MarkStrat Simulation Report Analysis for Firm A Market: SONITE Brand Names: SAKE and SAFE Presented by: Jessie Bawak Emmanuel Nkabyo Phillips Morkeith To George Kirk Applied Marketing Instructor Southern University Baton Rouge May, 2013 MarkStrat Simulation Report Analysis When our team assumed the control, we here given two products SAFE and SAKE in the SONITE market. The physical characteristics of the two products were already fixed. We were given the task
stores, department stores and mass merchandisers. In Year 5, Company U broke into the Vodite market with product VUGO. The Vodite market is segmented into three major segments: Innovators, Early Adopters, and Followers. 2.1 Market Summary The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments
29th, 1997 FIRM O Team Members Silak CHAMNIANWECH Djunyanto THRIYANA Gary WALSH Oming WIRASAKTI EXECUTIVE SUMMARY: Firm O has developed a portfolio of three products in the Sonite market over the course of the Markstrat competition. During the course of the competition, Firm O has lost significant market share and worked hard to rebuild a product portfolio that returns a substantial net contribution and places it in a position of power in relation to it’s competitors
* ------------------------------------------------- * ------------------------------------------------- Executive Summary * ------------------------------------------------- As the marketing team for AY, we have developed an effective marketing strategy that has led to our current lead in stock market price and overall revenues. Our current phased strategy of capturing three market segments with three distinct products will extend our market dominance and provide long term stability through
Sonite Market has turned out to be a mature market from a growth market at the end of the simulation where there are 4 firms with 15 different brands. As shown below on chart 1 the profitability decreases in mature market. The same happened for Markstrat, price war took us low margins. Chart 1 Vodite Market has turned out to be a growth market from a new market in the last periods where all 4 Sonite firms could enter with totally 8 different brands. Each firm’s market share is as below
segmentation are widely used today and are noticeable in contemporary marketing literature. How current and past marketing literature relates to the Markstrat Simulation The Markstrat Simulation has very much adopted and effectively made the real world of marketing come alive. Market segmentation and product differentiation are very important in the MarkStrat Simulation. It is very difficult to target multiple segments with one product, because the market segments are vastly different. In the context
game, Markstrat, is used during the course. The marketing simulation game serves as a continuing, evolving “case” in which course participants working in teams assume marketing management roles. Class Sessions: The class sessions will focus on the understanding of major concepts, frameworks, and analytical tools used in developing and analyzing marketing strategies. Equally important, the course will focus on the application of these concepts, frameworks, and tools to the Markstrat simulation
Andréa Hernandez Stéphanie Zanon & Patricia Huber Laetitia Benhous, Aurélien Dauvergne & Rémi Triolet Andréa Hernandez & Annie Houde Copyright © 2003, 2010 by Jean-Claude Larréché, Hubert Gatignon & Rémi Triolet Software © 2003, 2010 by StratX Markstrat is a registered trademark of StratX All rights reserved No part of this book may be reproduced in any form, electronic or mechanical, without the prior permission of the publisher. Used books should not be purchased or sold. Each Student Handbook
Marni Widen Marketing Strategy Final 1. What was the biggest mistake that your team made in MarkStrat? Why? My groups biggest mistake was not conducting R&D in the first round for our brand MINT. After not conducting R&D, we were immediately behind every other team that had conducted research which ended up being almost every other team. Without R&D, we were putting all of our money into marketing products that were not specifically targeted towards any of the consumer segments. This proved to be