Markstrat

19634 WordsDec 22, 201279 Pages
Student Handbook The Alfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larréché The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner, Director of R&D STRATX International Rémi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press, Cambridge, Massachusetts Cover Design: Synergy Network, Waltham, Massachusetts Marketing Manager: Lucy Jacobus Development Team: Rémi Triolet, Christophe Pottier, Aurélien Dauvergne Copyright ©2003 by Jean-Claude Larréché, Hubert Gatignon MARKSTRAT is a registered trademark of STRATX International ALL RIGHTS RESERVED Software © 2003 by STRATX…show more content…
Sample Decision Form ____________________________ 74 9. Sample Annual Report ____________________________ 77 9.1 9.2 9.3 Newsletter ____________________________________________________ 78 Company Report ______________________________________________ 83 Market Research Studies_______________________________________ 92 iv Table of Illustrations Figure 1 – Sample Markstrat Online ID card ____________________________________ 2 Figure 3 – Open session assistant – Source selection ___________________________ 9 Figure 5 – Open session assistant – Industry and team selection _______________ 11 Figure 2 – Markstrat Online overview __________________________________________ 7 Figure 4 – Open session assistant – Authentication____________________________ 10 Figure 6 – Close session assistant – Target selection __________________________ 12 Figure 7 – Sonite main physical characteristics ________________________________ 15 Figure 8 – A typical list of marketed brands___________________________________ 16 Figure 10 – Inventory and production plan versus market demand _____________ 23 Figure 9 – Vodite main physical characteristics________________________________ 16 Figure 11 – From retail price to unit
Open Document