Marriott Corp

hotels and resorts, a cruise ship line, two theme parks, and 66,000 employees. (See Exhibit 1 for

Marriott International was founded on May 15, 1927 by J. Willard Marriott in Washington D.C. It started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott International Inc., 2013). Now Marriott International has around 3,150 properties for lodging in the United States and 67 in other countries (Marriott International Inc, 2012). The Executive Chairman is Bill Marriott and the President and CEO is Arne Sorenson. Marriott International was also ranked 217 in the Fortune 500 in 2012 but ranked number one in the fortune 500 for its industry (hotels, casinos, resorts) (Cable News Network, 2012).

Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively

The idea of repurchasing shares was no stranger to Bill Marriott by January 1980. Almost five million shares of common stock had been repurchased on the open market by Marriott Corporation during 1979 at a total cost of $74 million and an average price of $15.16 in the belief that they were undervalued—a belief that still was not fully reflected in the market price. At $19 5/8, the stock was selling at only six times cash flow per share; and its price/earnings ratio of nine was a far cry from historical multiples as high as fifty times as recently as 1973. Its low price seemed to offer once again an obvious opportunity to benefit shareholders. However,

As Market risk premium I take the “Spread between S& P 500 Composite Returns and Long-Term U.S. Government Bond Returns 1926-1987” from Exhibit 5 as appropriate value.

4b. I would recommend hiring an Asset Manager company to oversee the company owned lodging facilities in Mendoza because of Argentina’s poor economy. An Asset Manager would ensure that lodging facilities are at operating at optimum performance.

MGM Resorts International’s intangible assets value is $5,953 million as of September 2016. This would include their employees, their brand and anything else that cannot be physically touched or measured. (Luiza Dogariu). 2) Now extend beyond the asset base and identify specific capabilities or core competencies of the firm that are helpful in sustaining its competitive advantage?

Since 1898, Ritz-Carlton relied on the vision of services that are personalized and would satisfy the most discerning guest. In the beginning, a New York based real estate company named Millennium Partners decided to do business in the hotel industry. They believed that in order to sell residential properties, you must be the best at service. The best way to convince people that they’re going to have a great time is to have great services and that is how the idea of luxury hotels came about. Millennium Partners joined forced with Ritz- Carlton and Four Seasons because they were clearly the best of hotel operators.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

Marriott Bedding Program CASE STUDY Marriott Bedding Program Marriott International Uses Project Management to Upgrade Bedding Worldwide Headquartered in Washington, DC, Marriott International, Inc. is one of the leading hospitality companies in the world with more than 2,400 properties in 68 countries and territories. As a management company, Marriott is responsible for daily operations in both company-operated and franchised properties. Marriott has an extensive portfolio of brands including full-service hotels and resorts, limited-service hotels like Fairfield Inn by Marriott and corporate housing such as Marriott ExecuStay. In 2004, Marriott International set out to upgrade their bedding across all Marriott brands by

2006, he also shepherded the company through its late 2009 initial public offering and oversaw its

The Economic conditions challenge the hotel to achieve business and profit margins. Due to the economic crisis, it is becoming difficult for the hotel to maintain Ionian Hotel Enterprises S.A. brand as a lesser amount of capital given to run the operation.

The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,

El problema al que se ve enfrentado Marriott como empresa, si bien puede verse desde variados puntos de vista, se puede resumir en un aspecto principal y relevante. Y esto es calcular cual es el costo de capital de la empresa como un todo; además de calcularlo de manera individual para cada una de sus divisiones, ya que la Marriott las trata en sus análisis como si fuesen empresas independientes.

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