Marriott's Growth in China and Brilliant Hr Strategy

Bethesda, Maryland is the headquarters of Marriott International Incorporate. This unique organization transpired from a root beer stand in 1927 into a world-renowned hospitality hotel chain in 1957. Information provided will focus on the evolution of the root beer stand into the Marriott International Incorporate vast hospitality empire. Today, the Marriott hospitality industry has 5,756 hotels with 30 brands in 118 countries with 1.1 million rooms. Additionally, the Marriott generated $14 billion in revenue during 2016 and had over 85 million combined loyalty members between the Marriott and Starwood Preferred Guest reward programs. Furthermore, Marriott partnered with Universal Music Group to bring their rewards member’s additional

By 1987, Marriott Corporation had grown into a large multi-dimensional company with over $5 billion assets in lodging, contract services and restaurants. The company enjoyed fast growth in both sales and assets at around 16% per year from 1984 to 1987 and aimed to continue this trend into the near future. The management was determined to develop the company into top players in each line of business and hence an aggressive growth objective has been set. Its

Hilton Worldwide has had success since the time it was established. Conrad N. Hilton has made a tremendous impact on this hotel industry company. He even appeared on the Time’s Magazine, which is the first hotelier to receive this type of recognition. As of the year 2015, Hilton Worldwide has grown to consist of 4,300 hotels in 94 countries and territories and is continuing to grow even more (“About Us,” n.d.).

By 1980, more than 23,000 rooms were offered through 55 hotels and resorts located primarily in the U.S. Approximately 70% of company-operated rooms were owned by outside investors and managed by Marriott under agreements averaging 70 years in length. These management agreements contributed approximately $40 million to operating profits in 1979—profits that tended to rise with inflation. Contract Food Service (32% of sales)—Marriott operated almost 300 contract food units, providing a wide range of food service capabilities to a variety of clients. It was the world 's leading supplier of catering services to airlines, with 62 flight kitchens serving domestic and international air travelers. The Food Service Management Division also managed restaurants, cafeterias, conference centers and other facilities for over 200 clients, including business, health care, and educational institutions. Restaurants (25% of sales)—Marriott 's Restaurant Group consisted of 476 company-owned units offering a variety of popularly priced food in 46 states. Roy Rogers fast food restaurants and Big Boy coffee shops accounted for 92% of the total units. Theme Parks and Cruise Ships (8% of sales)—The two Great America theme parks, located in Gurnee, Illinois, between Chicago and, Milwaukee, and in Santa Clara, California, were opened in 1976. Both parks combined a wide variety of thrill and

Since employees are culturally diverse, more diverse ideas, opinions, or solutions will be formed and suggested on how to achieve a work goal at a diverse workplace. With the variety of ideas and experiences, a work team can come up with an effective strategy or solution that meets the needs of company and customers’ expectations in competitive markets. Additionally, the diverse workforce can contribute to a higher level of productivity in a company. Employers who encourage diversity in the workplace will inspire their employees to perform to their greatest abilities. An effective diverse management strategy will make employees engage completely in their work activities, which results in increasing productivity and profit for their company. The Bridgeway Federal Credit union in Poughkeepsie, New York is a great example of an effective and productive diverse organization by providing diversity training programs for its employees and ensuring that its employees are representative of the community . About 25% of Bridgeway’s members are African-American and about 12% are Hispanics. Bridgeway’s diverse employees have created many helpful products which satisfy their customers

Marriott International, Inc. is one of the world's leading lodging and contract services companies. The company has its roots in the restaurant industry, beginning with a chain of 'Hot Shoppes' begun by J. Willard (Bill) and Alice S. Marriott in 1927. In 1957, "another business segment made its debut when Marriott's first hotel, the Twin Bridges Marriott Motor Hotel, opened in Arlington, Virginia" (History of Marriott International, 2012, Funding Universe). After its restructuring during the 1980s, "Marriott's three core businesses became lodging; food and services management; and food, beverage, and merchandise operations at airports and on turnpikes" (History of Marriott International, 2012, Funding Universe). Today, Marriott is heavily diversified within the hospitality industry: "Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service Group, its contract services operation" which operates contract services such as food and facilities management and senior living facilities (History of Marriott International, 2012, Funding Universe).

The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)

Marriott Vacations Worldwide Corporation, an addition to Marriott's assets in 2011, is now an independent, publicly traded company. With Marriott's management and franchising of this new spin-off they believe this will foster growth and attract new investors. Combined with "Revenue Per Available Room" (RevPAR), another business of Marriott's, grew and helped facilitate their global growth. Core values are an important part of the business philosophy that has help propel this company in 2011. Purpose, Values, Strategy and Success Measures combined with the vision to be the #1 hospitality company in the world and leading on three success measures: Loyalty, Profitability and Growth will pave the way to success.

Marriott International, Inc. is a global leading lodging company with more than 4,200 properties among 78 countries and territories. Marriott International announced revenues of nearly $14 billion in fiscal year 2014. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland, USA ("Marriott.Com," 2015). This sustained vast expansion over the last several decades is

Marriot International is a leading company with more than 3,700 lodging properties in 73 countries and territories. [Marriott International] Marriott International manages many hotels brands. Marriott Hotels & Resorts are located more than five hundred hotels, two-thirds of them - in the U.S. This is a hotel with a full range of services: they are equipped fitness and business centers, shops and swimming pools. JW, Ritz-Carlton and edition - a brand of luxury hotels. Marriott Executive Apartments provides accommodation businesspeople. Grand Residences manages the resort property. Marriott Vacation

When most people think of Marriot, they will often associate it with a large hotel chain. While this is true, the reality is that the firm is actively involved in managing different hospitality related properties. A few of the most notable include: Renaissance Hotels, Autograph Collection, Courtyard, Fairfield Inn & Suites, Spring Hill Suites, Residence Inn, Towne Place Suites, the Ritz-Carlton, Bulgari Hotels & Resorts and EDITION. However, to fully understand the firm's business model requires focusing on: the chairman / CEO's reports, the mission statement, the financial health of the organization and projecting the future performance of the company. Together, these different elements will highlight Marriot's underlying strengths and weaknesses. ("About Marriot," 2012)

Their target business of our firm is the white collar class and upper working class individuals with solid purchasing force. The hotels additionally focus on the businessmen. Their rivals ' primary rivals are Starwood hotels, Choice hotels international, Hilton hotels, and Hyatt hotels. These hotels are Marriott 's real rivals in more than seventy nations over the world. The opposition is as far as offerings, brand picture, quality and so on. Marriott was first in advertising the remote brand mindfulness in the hotel business. However now its rivals are doing likewise and picking up focal point out of it.

Unique: Marriott implemented the right approach to market its position. For example using the data generated from its reward program and surveys, it modified the experience for every user based on his/her hobbies, rewards points and other data source [17].

It concentrates on the issues confronted by Marriott and what steps should be taken to take care of these issues with a specific end goal to develop a notoriety like Airbnb. Marriott International is a cabin industry which is an administrator, franchisor, and licensor of inns and timeshare properties in around 90 nations.

Although price is a pertinent perspective in decision making, non-business travellers also focus on standards of quality on offer (Belk, p. 86). For instance, most non-business travellers emphasize on the quality of hospitality services such as privacy and safety.