Marshall Mcluhan 's Theory Of Hot And Cold

Films are a large part of our lives here in America where we depend on them to do when we’re bored with nothing to do, or when the snow or rain is falling. We all use movies as a common way to go on dates and be with friends. However, there has become an abundance amount of movies that we can all enjoy throughout our lives. Although not all movies are interesting to all viewers depending on their personality and what they like to watch. I can say for myself that a film that I really enjoy would be “Mean Girls”. In the two thousand four film “Mean Girls” there is a sense of entertainment that helps in combining all the aspects found in a classical film. Classical films having a entertaining and dramatic plot, and a excellent cast.

Today, Film and Television are among the most internationally supported commodities. Financially, their contributions are enormous: both industries are responsible for the circulation of billions of dollars each year. Since their respective explosions into the new media markets during the mid-twentieth century, film and television have produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of their viewing, film and television are now being questioned in social, political, and moral arenas for their potential impact on an audience. Critics claim that watching films or television is a passive activity in which the viewer becomes subconsciously

In “A Century of Cinema”, Susan Sontag explains how cinema was cherished by those who enjoyed what cinema offered. Cinema was unlike anything else, it was entertainment that had the audience feeling apart of the film. However, as the years went by, the special feeling regarding cinema went away as those who admired cinema wanted to help expand the experience.

Movies have the ability to transport people to different times and places and distract them from ordinary everyday reality. They allow for a range of emotions to be experienced. At their core, movies examine the human condition. There are plenty of deeper truths woven into screenplays and plenty of lessons to be learned, even when an individual is solely seeking entertainment.

Although the best reasons for “going to the movies” are to be entertained and eat popcorn, understanding a film is actually quite complex. Movies are not only a reflection of life, they also have the capability of shaping our norms, values, attitudes, and perception of life. Through the media of film, one can find stories of practically anything imaginable and some things unimaginable. Movie-makers use their art to entertain, to promote political agendas, to educate, and to present life as it is, was, or could be. They can present truth, truth as they interpret it, or simply ignore truth altogether. A movie can be a work of fiction, non-fiction, or anything in-between. A film is an artist’s interpretation. What one takes away from a film depends upon how one interprets what has been seen and heard. Understanding film is indeed difficult.

“The point of theatre is transformation: to make an extraordinary event out of ordinary material right in front of an audience 's eyes. Where the germ of the idea came from is pretty much irrelevant. What matters to every theatre maker, I know, is speaking clearly to the audience 'right now. '” This quote by English playwright and screenwriter, Lee Hall, from an essay he published in the Times of London, is central to the connection between theatre and motion picture technology. Since the rise of film in the early twentieth century, these elements have been influencing each other, and working together, to elevate the storytelling and experience of each medium and, in turn, better connecting them to the modern audience. The collaboration of these two mediums has resulted in a new form of theatre, known as digital theatre, that shows “theatrical entertainment does not have to be either purist (involving only ‘live’ actors on stage), or be consumed by the dominant televisual mass media, but can gain from the strengths of both types of communication.”(Masura). Throughout this paper, the intersection of theatre and motion picture technology will be explored through their effect on each other, in storytelling and experience, and the product of their collaboration—digital theatre.

Society tends to associate propaganda films with issues such as Nazi Germany and their film messages for their country; however, it is also possible for small independent companies, groups of like-minded people and individuals to use the media of film to incorporate messages for our society (The Independent, 2010). These messages are often in relation to changes that individuals should make in order to improve the standards by which they live their lives and changes to everyday habits that will benefit the individual, the individual’s family, a group of individuals or even a single person (Barnhisel and Turner, 2010).

“The biggest mistake we have made is to consider that films are primarily a form of entertainment. The film is the greatest medium since the invention of movable type for exchanging ideas and information, and it is no more at its best in light entertainment than literature is at its best in the light novel.” - Orson Welles

Media, including movies has been an outlet for many directors and screenwriters to express both their opinions and to illustrate the social temperature in which they lived while injecting their own views into their work. Media 'fossils' like The Lost Boys directed by Joel Schumacher not only provide a thrilling tale for viewers, but also critiques, comments, and upholds different social norms in an amusing manner as an outlet for often controversial subjects such as peer pressure amongst young people. The Lost Boys may be a gory film, but to ignore the film's social context would be to ignore the complexity of the movie itself. Many young people today as well as in the eighties were under a siege of pressure from their peers to conform to the group's expectations. When the older brother Michael first goes into David and his friends' tomb, he is blatantly pressured into drinking and performing dangerous acts that he wouldn't normally do.

In Chapter six of Practices of Looking theorist Michael McLuhan stated during the 1960’s that “a medium is any extension of ourselves through a technological form”. He also believed that it is a way in which individuals extend their bodies in processes of communication, which despite him writing in the 1960’s is highly relevant in contemporary society. The chapter discusses how people rank modes of media in terms of importance. For instance, an article on Facebook or seen on a social networking platform may not be as highly regarded by the average viewer, as it can be perceived as not being credible. Yet, a newspaper article is often held in a higher esteem.

The music video “Magic Position” by Patrick Wolf carries with some sense of romance while at the same time builds hopes for those who feel wretched by the tribulations of life generally. It advises people to stand up against the frustrations and setbacks facing them and take a magical position to focus ahead. As McLuhan put it, hot media is high definition, well filled with data and requires less participation (McLuhan 36), implying that there is no adequate space the audiences would need to fill in to interpret and comprehend the work. For instance, a movie often conquers optical space, gives great amount of visual information and uses chromatic senses to engage its audiences. This type of media favors systematic precision and consecutive ordering, as it often allows less audiences’ participation. Comparatively, cool media are low definition and require high participation by the audiences (McLuhan 36). Thus cool media active involvement among the audiences. Take an example of a cartoon- usually comprising a simple circle to represent the eye, some squiggles to represent the hair, and a curved line to convey a smile- this is low definition. The audiences have to fully comprehend and

In service of this argument, the essay unfolds in three parts. The first section sketches an appropriate framework for understanding how cinema marshals and moves viewers by engaging them in a fully embodied experience.4 The second section offers a brief overview of the film's plot before turning to an analysis of its triptych narrative and affective development. The third and final section considers the methodological, critical, and theoretical implications suggested by the preceding analysis.

Every so often a movie is released with such tense anticipation and glamorous visual art that the public is drawn to this dramatic rendition of life in the theatre. For even just two hours or so, you are put into a different lifestyle. Action, drama or comedy it may be. We are thrust into a different way of thinking. We are forced to learn the characters thoughts and feelings. The hard work and artistic skill that goes into these magnificent films is not an easy thing to mimic. Out of the thousands of movies released worldwide each year only a handful are truly worthy of the label film art. Most of the great movies are either produced by a multi million dollar

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

The BBFC has commissioned me to undertake research as part of a project to ascertain to what degree films can be regarded as powerful within contemporary society. In this assignment, I will comprehensively explain the relationship between audiences and films with well explained examples. I refer to the different sectors relating to the topic that include the following: