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Marshall Mcluhan's Essay Medium Is The Message

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Marshall McLuhan says “medium is the message”. By this statement he means media is more important than what the message says. That the medium affects more things than the actual message does. For example, news outlets affect more people than what is actually being said on the news. If there was not a news outlet no one would hear the message in the first place. The medium is more important because without the medium there would be no way to convey the message. I agree that advertisement is a form of art because just like any other artist they are trying to make something that will cause the viewers to have a reaction to the artwork.
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