Marshall Mcluhan's Theory Of Communication Theory

West, R., & Turner, L. H. (2010). Introducing Communication Theory: Analysis and Application (4th ed.) Boston, MA: McGraw-Hill Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx?assetMetaId=299dcc53-f1c8-4924-a9b0-b8ff6d645a5f&assetDataId=0cdf2509-a90a-4f76-a84b-7cb7098cc897&assetpdfdataid=076561d1-57c7-472c-9712-6f5644b9ebd7

This assignment will start by discussing two well-known theories known as ‘the cycle of communication’ by Michael Argyle and ‘the stages of communication’ by Bruce Tuckman. Firstly, it will look at Michael Argyle’s ‘The cycle of communication’.

This assignment will discuss two well known theories of effective communication. Firstly it will look at Michael Argyle (1972), the cycle of communication and then it will discuss Bruce Tuckman (1965) stages of communication.

Marshall McLuhan, who was a Canadian communication theorist, was very much interested in technology and how it shapes the advanced modern society. His very famous theory was “the medium is the message” which means that the resource used or mode through which they are presenting shows the message, not really the content. This theory then leads to how technology is seen as an extension to human senses. McLuhan stated, “Media have powerful effects on societies. Moreover, media become extensions of ourselves; extensions of our human senses” (Laughey, 2010, p. 33). Just like the way our eyes see, our nose smell, our skin feels and our other senses have their function, McLuhan emphasis the fact that technology is the extension of our psychological, social and intellectual (inner) senses. In relation to Television as a technology, McLuhan would agree that technology is an extension to our human sense due to the fact that in recent days it is something that is used everyday. Humans use

The author feels that someone has been tinkering with his brain, making it change. In his essay he says, “the net is chipping away my capacity for completion and concentration” (Carr 333). Carr goes on to mention how the Internet has been a godsend tool to help him as a writer (332). He then says how it also has become the “universal medium to access information”. To support this, he cites Marshall McLuhan. He noted that in the 1960’s the “media are not passive channels of information”. It feeds us information to think about and also “tells” us how to process it. Because of this Carr explains how the Internet forces him to skim through articles instead of really concentrating and taking the time to read like he once did. Carr uses an online blogger as an example of this because he stopped reading books even though his major was literature in college. The online blogger, Scott Karp, thinks it was the way he thinks has changed not the way he reads. Another blogger, Bruce Friedman, agrees his ability to read long articles has been affected by the Web, describing his thinking as having a “staccato” quality because of scanning short passages of text on the

Marshall McLuhen published Understanding Media: The Extensions of Man in 1964. This writing served as the basis of Carr's ideas. Technology, as it is today, is changing our brains. The Shallows explores the debate over the powers and perils of modern technology.

Clive Thompson and Neil Postman are authors who discuss specific mediums through writing. Postman writes about the television and newspaper and Thompson writes about the internet age. Both of these authors use the same approach on their respected mediums. In comparison they both have the same piece of writing. Comparing side by side, it reveals a bigger idea that the communication medium always outweigh the cons.

In Chapter six of Practices of Looking theorist Michael McLuhan stated during the 1960’s that “a medium is any extension of ourselves through a technological form”. He also believed that it is a way in which individuals extend their bodies in processes of communication, which despite him writing in the 1960’s is highly relevant in contemporary society. The chapter discusses how people rank modes of media in terms of importance. For instance, an article on Facebook or seen on a social networking platform may not be as highly regarded by the average viewer, as it can be perceived as not being credible. Yet, a newspaper article is often held in a higher esteem.

McLuhan demonstrates how there are changes in the family, government and employment due to the media (8). The media is a new tool of technology that allows communication to be easily obtained. Comparing a family’s living room to a voting booth creates good abstract to demonstrate how this room allows different’ opinions to circulate around. However, I do question McLuhan’s paragraph on “the others”. McLuhan states that everybody knows too much about each other (24). Therefore, my question is: Although people have access to other people’s information, does it not invade someone’s

“Some images [visual and multimedia] are so iconic that they become part of our cultural memory.” (Pg.326). Take, as an example, the ALS Ice Bucket Challenge video—an ingenious idea, a powerful visual argument that is spreading ALS awareness nationwide. For the past few weeks, social media have been shown videos of people pouring icy water on themselves for the ALS Association. If, before the video, the image of people throwing icy water on themselves was associated with summer games--or with the hot weather-- now the same image belongs to the ALS Association.

From experience, I for one believe that technology has had a major impact on my culture , In Fiji if a man wished to be with a woman by our culture he has to go and let the woman’s family know about his intentions of being with the woman and ask them for permission before taking her out on a date. Nowadays this important part of our culture is history, a man just has to call the woman on her cell phone and ask her out on a date without her parents knowing. Now that I look at the changes that have happened in my culture, I think that it is a shame to watch our culture and traditions being influenced by technology. McLuhan with his writing’s makes us think about the power of technology and its abilities to rearrange society.

In his article, The Mediatisation of Society Theory, Hjarvard (2008) deduces that media simultaneously become an integrated part of society, not to mention the existence of new media like the Internet. In fact, this integration of Internet into our daily life has made us live in the digital age where information is shared in real time and in global context. Castells (2007) even argues that in this digital age, people are able to expand their local communication activities to

Because media is such a regular and consistent part of my life, its impacts did not immediately stand out to me. Media’s influence on important moments of my life was substantial though, a key example being how I met my current best friends. It is first useful to note that being exposed to fictional novels when I was younger, such as Harry Potter and Magic Tree House, led to my love for reading and consequently my joining of the

Therefore we thought that it would be necessary to think about some good and bad aspects of how this medium influences us, what impacts it has on our social behaviour and what the future will look like.

Certain media theorists such as Sherry Turkle do an incredible job on studying these properties of technology and their bearing on us, but sometimes seem to dwell on the negative side of the analysis. In short some of these media theorists do astonishing work studying the impact socially that using and communicating through modern technology has, but then takes a negative stance due to their archaic understanding of what is capable with these technologies. We have come so far in the past years in advancing humanity and its natural predicaments while being heavily reliant on technology to communicate. Not noting that advancement is pessimistic and