Martha Stewart Case

After having a very successful performance and getting second place on the first Littlefield simulation game we knew what we needed to do to win the second simulation game. We were very eager to outperform our competition and we almost did so, but ended up in second place again with a cash balance of $2,660,393.

In Leadership 101 by John Maxwell, the author uses practical application points to give guidance on what it takes to be good leader. The book is divided in three parts, linking the development, traits and impacts of a leader, with a series of questions that the author answers. He also uses real-life stories and quotes from leaders such as the McDonald brothers and Princess Diana, to demonstrate leadership principles. The author also uses these examples and a detailed framework to help the readers enhance the leadership abilities they already possess. Maxwell suggests that in order to be a successful leader you need to; Follow your vision and bring others with you, produce a lasting legacy, grow the loyalty of your followers, make continual

After gaining enough knowledge on the types of business structure, business owners can proceed to the process so that their plans of owning a business will turn into reality. After reading several resources, the process will be divided into five stages. The first stage is the planning and research. This involves developing viable business ideas, knowing the target customers and possible competitors, searching for the right location, thinking what will be the business name, and marketing strategy. In this stage, a business plan should be made. Business Link (2016) refers, “business plan as a document that defines why you’re in business, your goals, and how to achieve those goals and it also covers all major aspects of the business, including

Although this specific program will likely not become available to average consumers, the same foundations for the simulation will be available on the marketplace while being affordable at the same time. In time, applied use of virtual reality such as the Oculus Rift will become mainstream and accepted in everyday life not only due its entertainment value, but also due to its affordability for consumers everywhere. Thoughts of virtual reality often resemble fantastical scenarios reminiscent of scenes in movies with similar themes like Gamer, The Matrix, Total Recall, and Inception. After one delves into the VR technology in products such as the Oculus Rift, one will begin to believe, and he or she will brace themselves for the tidal wave that is the paradigm shift of virtual reality.

In 1894 Martha was born in Allegheny, Pennsylvania (Pratt 8). She was the daughter of Jane Beers and George Graham. Her father was a well-known physician who treated mental disorders. After living in Pennsylvania for 12 years, she and her family moved to Santa Barbara,

The case of plagiarism I found was about a student named Amanda Serpico, she was a student at Rutgers college, Amanda was doing a paper for her Argumentation course. Amanda was writing her final paper which was an opinion paper arguing the politics of gay marriage. While Amanda was on christmas break her professor wrote an email stating that her paper had been detected for using plagiarism. Amanda fought back stating that she did not plagiarize and used tools provided by the college, the software she used was Turnitin. Amanda appealed her case saying that the software Turnitin was flawed, Amanda lost her case and received a “F” in the course. Amanda was allowed to graduate from Rutgers but as a result of the “F” she did get denied from her

Influential advocator, founder, and president of “Families Against Mandatory Minimums,” Julie Stewart, claims that her family was torn apart by the arrest of her brother. Stewarts exclaims that her brother was a first time offender of a non-violent drug related crime, but was automatically sentenced to five years in prison without parole. Stewart mentions that this is caused by the complete power of the laws that were established by Congress in the 1980s and that the judge had no discretion upon the case decision. Because of these drastically harsh laws, Stewart commences her non-profit organization in 1991 and shares various stories of other families who have suffered because of these laws. The organization began accumulating stories on how

Bed, Bath and Beyond (BBBY) currently has $400 million more in cash than they need for ongoing growth and operations requirements. While the company is financially sound analysts and investors worry about the company’s capital structure decisions. Investors do not want to see that much cash on the books and worry that the current capital structure is not the most effective for the future. They prefer that BBBY change their capital structure by paying out excess cash and issuing debt. This could allow BBBY to improve their return on equity and raise earnings per share. Given the low interest rates available it seems like the perfect time for BBBY to add debt to its capital structure. Until now they

The Martha Rules follows in the footsteps of Martha Stewart, where she analyzes and suggests many strong features in the business world and in life as well. Looking into the business world, I saw it from a student point of view; scary, intimidating, and uneasy to figure out. Analyzing the title, The Martha Rules, I expected a book with a multitude of rules that would be explained minimally with little experience and background. From watching Martha Stewart, I understood her fame account and her role in television shows, news, and cooking. The Martha Rules brought to my attention the impact Martha Stewart brought to the business world as well as television, real estate, and other areas while learning through different experiences what it

Barringer, B. R. (2009). Preparing Effective Business Plans: An Entrepreneurial Approach. Harlow: Pearson Education Limited.

Written Case #1: Vera Bradley in 2014: Will the Company’s Strategy Reverse Its Downward Trend?

4. Action: List and describe 4-5 action steps to turn your plan into reality and implement the plan

Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption

I have chosen to do my research in small business. I want to know what it takes to build a successful business. What are the skills needed to start a new business? What are some of the steps to building a business model and plan? I am working on getting my degree in business. I am a general manager and will be soon help the company expand in opening two new stores in the next few months. This is something that is exciting to be able to expand the brand. This experience will help me when I am ready to own my own business. I know a small business is a big responsibility. As an owner, one has to dedicate lots of time and money to grow the brand and create customer loyalty. I know that simply being in love with an idea or product produced is not enough to survive in the business world. What are the key elements of a successful business? I want to learn more about creating a successful business plan and the logistics it takes to start a small business. I want to learn as much as possible about becoming an entrepreneur.

Otto has built a popular business due to his good food and relationship with employees and customers. He provides a service to consumers which they have responded positively. Now to build on that success he will need a well thought out business plan. In Exploring Business it is said that these plans are a blueprint in which one can build and expand their business. A business must stay true to its core values and have a clear hierarchy to keep it organized. (Exploring Business Chap 5, Pg 42.)