Martinez Construction Company in Germany

Based on the results of Kudler’s marketing research, making it possible to offer similar options, in addition, its existing growth strategy may prove to become a profitable path for Kudler to take. On the other hand, the research could find that

With up to date analysis of competitors marketing strategy and tactics Kudler can keep its own marketing strategy and tactics prepared to do whatever is necessary to market better quality and win the satisfaction of consumers over its competitors. Whether it is producing a larger selection of wines, expanding its bakery products, finding new ways to make its meats and seafood tastier than its competitors, or even lowering prices, Kudler can lower its prices to gain market advantage only if it has up to date information about competitor’s prices. Same with its products, Kudler can only differentiate its products if it knows sufficient information about competitor’s products (Business Marketing Plan.net, 2011).

The topic being researched is how Kudler Fine Foods can improve the success of the business by preparing for possible competition, and streamlining expansion procedures. The sources used are the Kudler Fine Foods Strategic Plan, and The University of Phoenix online databases. Findings suggest that implementing a research and market analysis plan, as well as an effective risk management plan will ensure successful expansion and growth of Kudler Fine Foods. A risk management plan and market analysis of new locations, will allow Kudler to acknowledge potential problems and pre pare for them. The following is a problem statement explaining what is currently wrong with Kudlers plans on expansion, and how they can improve these

Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the

This monopolistic competition market structure has a positive effect on Kudler because it allows Kudler and their speciality foods to carve out a niche that the competition will find it hard to enter. Kudler’s market strategy (locations and unique products) should be very effective in keeping out potential competitors and establish a large barrier to competitor entry. Since Kudler’s stores are located in areas with limited populations the ability of competitors to gain entry into their market is limited. Since competitors cannot enter their markets, Kudler should experience long-term profitability providing they keep their customers happy.

* Working not only for your own interests but also for the success of the team or the whole company was a challenge for many Polish managers. This was especially true for those who had their initial managerial experiences in a state-controlled economy.

This reflection of the average German’s perception of guest workers is brought into focus by Ali: Fear Eats the Soul to critique the state of Germany’s failure to develop effective public policy that takes into account the reality of the ingrained cultural beliefs of German society. Der Spiegel’s 1973 article “The Turks are Coming! Save Yourself if You Can!” reflects both the disconnect between the German government and the public as well as the general sentiment stereotyping these guest workers as “foreigners… only welcome in the Federal Republic as exotic and cheap helpers… who will soon go back to where they came from” (GiT 110.) These disparities combined with blatant classism and racism permeated German society such that widespread rejection of Emmi and Ali’s relationship, from friends and family to the “professional” workplace, was within German standards of social conduct. Within this

"Germany's 'social market' economy largely follows free-market principles, but with a considerable degree of government regulation and generous social welfare programs" (Doing business in Germany, 2013, Export.). When contemplating entering the German market, it is useful to learn from the example of other firms, including their mistakes. Germany, although superficially similar to the United States, Great Britain, and other European countries in many ways, has some critical cultural differences which will impact the ways in which a foreign company presents itself and interacts with local organizations.

Uekötter says, “What all this comes down to is that having environmental potential and using it are two different things. Conditions in a certain country can offer a certain solution, but it is by no means certain that the country will take that path” (19). He goes on in the same paragraph to also say, “Rather than pondering the question of whether Germany is better than its neighbors, it brings us to as whether, when, and to what extent Germany realized its possibilities” (19). In my opinion, I believe that the second quote directly reflects upon the first quote. He is not trying to compare Germany to every other country, and talk about how much better and efficient it is, he is simply trying to talk about Germany’s environmental

Since the unification of Germany in the late 19th century, attitudes of nationalism, Prussian militarism and expansionism saturated German society. As one can clearly see in the

1. Philip Austin’s plan for European expansion is very simplified and will rely mostly on the foreign intermediary to complete export and complete sales transactions. I believe that this is the main problem of this expansion plan; there is too much liability in someone outside of the company that possibly doesn’t share the same goals and objectives of the company and sometimes is not completed committed with the process.

To achieve success and gain approval for the launch of Cadburys confectionary in Poland, an entrance strategy is vital in being able to predict how successful the venture will be for Cadburys. It is in the interests of all stakeholders that a detailed plan is delivered; where shareholders are concerned it helps ensure that there is no capital wasted and that the venture guarantees a return on investment.

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

During research of this topic, a problem statement has been formulated that I believe requires some researching into. As with any problem statement, it needs to address the 6 questions that always would get asked concerning research worthy problem statements namely.

Mr. Fisher, President of Central Steel Door, made many mistakes in his efforts to hire a sales manager in Europe. First, advertising in the International Herald Tribune is only going to attract Americans who lack the intelligence and in-country expertise the company needs to successfully compete in unfamiliar markets. Second, he fails to make the most of these candidates that these ads generate by asking them for referrals and offering an incentive. He fails to use the limited success of the ads to successfully network into the international community. Third, the lack of sensitivity ot living costs in Belgium and Germany for sales manager led to them quickly resigning. Fourth, Mr. Fisher didn't coordinate with the Belgian government to ensure employment taxes were paid on time, leading to a bill for back taxes of thousands of dollars. Fifth, the hiring of ten local people to staff distribution centers and the firing of five of them not only had to be communicated months in advance to local government authorities, Central Steel Door is legally obligated to pay them for a full year of their salaries based on German law. Sixth, the ignorance of local, regional and national laws ends up costing the company more than it made on any sales in the region ruing the case study's timeframe. Seventh, Mr., Fisher neglected to consider how the cultural differences between the Untied