Mary Kay Ash & the Four Roles of Management

In addition, the company had independent focus groups to help understand their consumers better. They have other brand they are trying to improve like Bethany Mota Collection, Live Love Dream, Tokyo Darling, Brooklyn Calling and Free State.

makes them add value to reputation of their brand. Their main strength is an ingenious

quality and value of the product. Research of the non-profit company VisionSpring would be necessary

thought on how they develop their different products and how they get those products out to the

Carol’s directive and supportive leadership (as explained in question 1) causes her followers to like her. One worker even mentioned that Carol was “part parent, part coach, and part manufacturing expert (Northouse, 2010).” Her reassurance and guidance has created an environment where employees are comfortable, similar to the relationship behavior in the style approach. This type of environment has highly motivated followers and helps in the production of the entire company.

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

Coincidentally, Mary Ann had been dreaming about working at MGM after driving past it one day. Mary Ann took the job offer and got the job title that she has today; the Director of Guest Experience at MGM Grand Casino. With the effort that she put into everything that she did, Mary was able to accomplish her dreams. Results speak louder than anything anyone can say, and with Mary’s accomplishments, it’s hard to argue against her methods.

At stake here are several conflicting values, the concern for a fellow human being, self-preservation, success of the company and the pressure to perform. As VP of the division, I am under scrutiny to deliver substantial results to my president, John Edmonds, to be seen as sensitive to my product managers needs. Lisa Walters, Kathryn’s supervisor, has pressed me for a resource action for boosting staff morale and replacing her with someone who can be more productive. I also feel that Kathryn McNeil is a hard worker who is stuck in a tricky personal situation.

Ann Taylor’s target market primarily comprises of ages between 30 years and 60 years to whom, the company offers a plethora of work related apparel and accessories. LOFT’s target market comprises of 18 to 34 year olds who have a wide variety of casual work related (can be used for other purposes) apparel and accessories. Although the two divisions cater to different target markets, their primary purpose is to provide to the ‘working customer.’ Ann Taylor’s expansion into value based divisions (LOFT and its clearance centers) has captured the value market. The pricing at LOFT is about 30% lower than its sister concept, Ann Taylor. The outlets too, have captured the market that comprises of consumers seeking deeper value over traditional pricing and stores. The corporation added more value to these “clearance centers,” by creating private labels for the outlet centers. All the three divisions have proven to be a success among consumers. A third strength of the company would be its marketing strategies through celebrity associations. Some of the biggest celebrities like Heidi Klum, Milla Jovovich, Rachel Bilson are the faces of the company. The brand equity of the company, i.e. the image of the company in the minds of the consumers is enhanced because of positive perceptions. To further enhance this, the company is specifically targeting different markets by using different celebrities for each type of market. For example: Christina Hendricks, known for her curves is a

products, have attracted a lot of customers throughout the world. The company has a huge

The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Actually, the positive results of a company are essentials to be successful but, to my mind, Helen is using the wrong way to reach the bottom line. To be successful, a manager must know how to maximize profit

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.