Mary Kay Cosmetics

Mary Kay Inc. is a company I have heard of and know some about but I am a guy who does not where makeup like a Frenchman. I knew Mary Kay was popular in the United States among the women population. I know some people who threw some Mary Kay parties. Other than that I did not know much about the company before watching this video. I was actually shocked when I found out Mary Kay is mostly sold by individuals who host parties. It is a company who values relationships between the seller and buyer.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Mary Kay offers chinese woman business opportunities and work options. Allow women to work either full-time or part-time. Offers revenue for advancement then successful promoters may become business consultants and chief business consultants

Throughout the years, makeup and skin care advertisements have been some of the most viewed and produced of all time. Even from the time I was a little girl until now, I can remember watching advertisements for beauty products. There have been major changes in aspects of these advertisements from the distant past to now, and I can even recall changes within my lifetime. Beauty advertisements today show much more diversity in terms of gender and race. They also reflect the immense changes society has gone through regarding the way beauty is perceived. Many years ago, beauty advertisements would focus on men’s standards for women’s beauty, which is not the case today. The message and models depicted in beauty advertisements from the early 1900’s to modern day have evolved tremendously in a positive way.

and changes to the body of the woman using these makeup products. “What we need to start

China is a heavily populated place compared to the U.S. and other countries. It has been for many years and the population will not lower anytime soon. As a result of the rapid population growth during the 50s and 60s, China began their One-Child Policy in 1979 which led to forced abortions and the current low population growth.

The mirror created the self-conscious feelings that led to the never-before-seen supply of skincare products. The skincare products were part of the sanitation of women’s bodily functions in the twentieth century. They were aimed at controlling, managing, and repairing a naturally occurring bodily feature. Women saw these products, advertised as ways to rid the face of acne, as the solution. Consequently, meaning that acne is the problem. That sentiment was highlighted by one of the personal testimonials given in The Body Project. She said, “The pitch was perfect because it played to the adolescent’s concern about what peers were saying. And it suggested that the use of the product brought popularity and self-confidence.” So, what possibly could have been viewed as not a problem for many teenagers, was suddenly deemed as something that needed to be fixed by the cosmetics industry. This marketing strategy wasn’t beneficial for the maturation of young girls, as it added another pressure to the existing changes that they already experienced from growing up in a female body.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

Mary Kay Inc. is a transnational firm that specializes in cosmetic products for women. Mary Kay Ash founded Mary Kay in 1963 with the purpose of helping women achieve personal growth and financial success. Mary Kay has established principles and priorities that apply to every aspects of their business since their establishment. The Golden rule, “do unto others as you would have them do un to you,” is the main standard by which they operate (“MARKETING”, Kerin, Hartley & Rudelius, 189). Today Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay’s high-quality skin care and color cosmetics products are sold in more than 35 countries around the world.www.marykay.com.)

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption

Further Penetrate the Japanese Market: Currently, Japan remains SK-II¡¦s most attractive and proven market for this product-line. Having already established brand recognition, high awareness (+70%), and a loyal and growing customer-base (spending $1,000/year+), P&G should focus on further penetrating this market. Japanese women are among the world¡¦s most sophisticated users of beauty products, and per capita they remain the world¡¦s leading consumer of the prestige and multi-step offerings „³ SK-II¡¦s Japanese target market is well-defined and very loyal once acquired. Furthermore, having succeeded in Japan before with its ¡§Lipfinity¡¨ launch, P&G has existing distributor relationships and has viable access to these customers. Rather than investing heavily to enter new markets such as China or Europe, P&G can more effectively direct these resources to expand/extend the product-line and develop newer, profitable Japanese segments. P&G can also rely on its existing sales model and target the sophisticated and informed Japanese consumer by offering technologically enhanced products and systems such as: 1)

Because Japanese women had by far the highest use of beauty care products in the world, it was natural that the global beauty care category management started to regard Max Factor Japan as a potential source of innovation

In 2005, Mary Kay won the prize for the ‘Excellent employer – Top 10 best places to work in China’ for the second time, which is announced by ‘Fortune’ (Chinese version). In the U.S., Mary Kay as a direct marketing business with the pink logo has been ranked as ‘Top 100 best places for staff in the U.S.’ three times since 1984; it is also the only one cosmetics company and one out of 10 best companies for women to work in the U.S.. In addition, Mary Kay was praised by International Women Forum by contributing to equal and enhance women’s status. All these awards gained by Mary Kay are inseparable from successful internal marketing and providing a good working atmosphere for the employees. From the beginning of its founding, Mary