Mary Kay Cosmetics

Mary Kay Inc. is a company I have heard of and know some about but I am a guy who does not where makeup like a Frenchman. I knew Mary Kay was popular in the United States among the women population. I know some people who threw some Mary Kay parties. Other than that I did not know much about the company before watching this video. I was actually shocked when I found out Mary Kay is mostly sold by individuals who host parties. It is a company who values relationships between the seller and buyer.

Today, with 3.5 million Independent Beauty Consultants, Mary Kay offers more than 200 premium products in more than 35 countries around the world. For more than 50 years, Mary Kay has helped women discover products that they love: innovative skin care, irresistible makeup and unforgettable fragrances. At the same time, the Mary Kay business

Mary Kay offers chinese woman business opportunities and work options. Allow women to work either full-time or part-time. Offers revenue for advancement then successful promoters may become business consultants and chief business consultants

Joint ventures (JV) are a popular method of foreign market entry because they theoretically provide a way to join complementary skills and know-how, as well as a way for the foreign firm to gain an insider’s perspective on the foreign market. Since China began its market opening in 1978, joint ventures have been the most commonly used form of foreign direct investment (FDI), with about 70% of FDI in China in the 1980s and 1990s taking the form of joint ventures (Qui, 2005, p. 47). The Chinese company, as well as the foreign investor, has since 1978 been drawn to the joint venture form. Walsh, Wang & Xin (1999) note that from the Chinese

There are some very good beauty products out in many stores that can help the appearance of someone, but there are some that may do more damage instead of help. These products that say that they are revitalizing the skin or putting more sheen in your hair may just be like putting toxins into your body. The most fearful thing about these products is that they could be right in your local store that sells them, but don’t get me wrong not all of them sell things like these but it is still raising a good question of, “What are the ingredients of the hair care or skin care products that you buy?”

Another large role women played in China, as they do in many countries, is to birth children. In China,

It is not coincidental to discover the elimination of femininity in its various methods in a social institution that implements oppression and dehumanization on human instinct for the sake of controlling civilians. After the Chinese communist government was established in early 1950s, the Chairman of that time, Mao Zedong, encouraged Chinese women to leave their traditional family and join the labor force by calling that “women can hold up half of the sky”, which means women were capable of doing anything that men can do and have a responsibility to do their share (NY Times). In addition to the seemingly equal gender role that reflects the need for labor rather than the necessity of equality between men and women, the Chinese communist government, in its following decades of dominance, has changed the child policy six times in response to major social changes that had

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

The first item is signage, specifically in the makeup department. Macy’s has many makeup counters featuring makeup brands like Bobbi Brown, Clinique, Anastasia Beverly Hills, Urban Decay, Mac, etc. The signage used to promote makeup could be perceived as if it was written in makeup. There could be flyers offering to get a free makeover or assistance with finding the right shade of lipstick, foundation, or loose powder. The flyer would be a white card with makeup “spilled” all over it, with an invitation to these types of events. Macy’s could also have an event called “ Girl on the Go” that specializes in helping women get that natural, quick glam or fresh look with just a little bit of makeup.

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

Make up is a fun way to explore new looks and feel beautiful in your own skin. With so many interesting make up products on the market, it’s important to factor make up removal and make up removal products like cleansers, toners, and moisturizers into your beauty regimen. After all, removing your make up each night will help you maintain beautiful, blemish-free skin. At Merle Norman Cosmetics of Foley based in Foley, AL, they always stock a wide range of cleansers, toners, and moisturizers to ensure their customers can maintain healthy skin.

Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption

Further Penetrate the Japanese Market: Currently, Japan remains SK-II¡¦s most attractive and proven market for this product-line. Having already established brand recognition, high awareness (+70%), and a loyal and growing customer-base (spending $1,000/year+), P&G should focus on further penetrating this market. Japanese women are among the world¡¦s most sophisticated users of beauty products, and per capita they remain the world¡¦s leading consumer of the prestige and multi-step offerings „³ SK-II¡¦s Japanese target market is well-defined and very loyal once acquired. Furthermore, having succeeded in Japan before with its ¡§Lipfinity¡¨ launch, P&G has existing distributor relationships and has viable access to these customers. Rather than investing heavily to enter new markets such as China or Europe, P&G can more effectively direct these resources to expand/extend the product-line and develop newer, profitable Japanese segments. P&G can also rely on its existing sales model and target the sophisticated and informed Japanese consumer by offering technologically enhanced products and systems such as: 1)

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has