Mary Kay

The global market-entry strategy Mary Kay used is exporting. They did not open a factories. They exported from China, Korea, and United States.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Mary Kay started her business in 1995 and invested US$20 million in its China operations. In, 1996, Mary Kay managed to opened branch in Shanghai where residential incomes are higher than average and cosmetics and skin care products are used most often. By the end of 1997, wholesales sales topped US$12 million in China, and a nearly 12,000 strong sales force was making inroads into China’s cosmetic market.

What are the key questions that must be asked once research has determined that the market is going to be profitable in a particular country?

Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,

This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

products, have attracted a lot of customers throughout the world. The company has a huge

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

The main issue is: The product manager is having a difficult time to create a finalized marketing plan for Sony’s new VAIO laptops. The heart of the issue is the manager can doesn’t know which segment to target for the VAIO; due to, too much information. In December Sony encourage to all product managers to use a new corporate study that segmented consumers on a global level. The important question for the product manager, is does this global research help me better understand the consumers in China? And if yes, does it give more knowledge of the segmented groups in China that I can target for

Today the company is a multinational manufacturer and distributer of consumer products all over the world, reaching out to one hundred and eight countries worldwide, including America, Europe, the Middle East and Africa (Payau, 2014). The company was built based on innovation as it is today with technological advances, which is one of the core business fundamentals. Research labs were created back in 1880 and by 1924; it was the first company to conduct a data- base market research

Explain at least three benefits of market research in product development for international and emerging markets

It is heavily reliant on British suppliers where as its competitors use foreign suppliers for low cost products.

2. “Today’s challenge is to build transnational organizations that can sense an emerging consumer trend in one country, link it to a new technology or capability it has in another, develop a creative new product or service in a third, then diffuse that innovation rapidly around the world”. With this in mind, identify a company who has demonstrated this ability including a brief description of each step they took.

Cons do exist with this model. Customers cannot obtain products whenever they want to and returns do occur because of difficulty in matching colors in catalogs. As Avon attempts to