Mary Kay: The History And Profile Of Mary Kay

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Profile of Mary Kay Mary Kay was founded in 1963, it is located in Dallas, mainly engaged cosmetics. More than 200,000 employees, annual sales of over 300 million US dollars. General Manager Mary Kay Ash was a late bloomer women entrepreneurs, management tips not only for her cosmetics company, and for other types of company, she's honest, caring, trust, corporate values won wide recognition in business. Today, with 3.5 million Independent Beauty Consultants, Mary Kay offers more than 200 premium products in more than 35 countries around the world. For more than 50 years, Mary Kay has helped women discover products that they love: innovative skin care, irresistible makeup and unforgettable fragrances. At the same time, the Mary Kay business…show more content…
Mary Kay Ash used her life savings of $ 5,000, in her twenty-year-old son, Richard and nine beauty consultants founded with the help of Mary Kay Cosmetics. • In 1965 the United States introduced the first complete one of a series of men's skin care products. Today, Mary Kay Cosmetics skin care line for men in male skin care products market, accounting for 17% of the US market. • In 1969, Mary Kay sent the first pink Cadillac car to the performance of the top five supervise. Mary Kay cosmetics company build a factories in Dallas. Today, Mary Kay cosmetics company owns the largest plant in the southwest United States, about three football fields. • In 1979, the remuneration to the first Mary Kay beauty consultant in excess of $1,000,000. Now Mary Kay received the highest honor of the National Steering, reward gold has accumulated more than $6,000,000. • In 1984, first among the 100 Best American Companies to Work For. "Mary Kay on People Management," book…show more content…
Organizational structure Mary Kay is a direct marketing cosmetics company founded by Mary Kay Ash in 1963. The company relies on an active sales force of independent beauty consultants who are free to work as much or as little as they would like. Consultants desiring to earn a more full-time salary are encouraged to recruit, manage and support a sales team of new consultants. The company believes that encouraging consultants to form their own sales teams, and rewarding them for sharing in each other's success, builds a stronger sales force than one formed via more traditional management approaches. Sales Force The Mary Kay Cosmetics sales force consists of a team of contractors called Independent Beauty Consultants. Beauty consultants buy their inventory from the Mary Kay wholesale division and sell it directly to customers at in-home parties and through personal websites. Similar to brick-and-mortar stores, consultants keep the difference between what they sell their products for and what they paid for them. In addition to sales profits, consultants earn commissions by recruiting and supervising new consultants. Once a consultant's team consists of five consultants, she is eligible for a promotion to sales director. Subsequent promotions for building a successful team include

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