Masculinity In 'The Big Sleep, And Henry Hawk'sThe Big Sleep'

The most prevalent and popular stereotype of the post World war II era in America is one filled with women abandoning their wartimes jobs and retreating into the home to fulfill their womanly duties. In Joanne Meyerowitz’s Beyond the Feminine Mystique: A reassessment of Postwar Mass Culture, she shows how far women departed from this one dimensional image. While Betty Friedan’s The Feminine Mystique is reflexive and focused on the mainstream, Meyerowitz’s analysis is a broader and more inclusive exploration of media, as she draws upon multiple sources. Although Friedan effectively unveiled the thought process and reasoning behind society's belief that the message of media was to make women think that their place was to be the happy housewife, Meyerowitz expanded her media archives and found a differing message in analyzing both female responses to media and exploring their stories.

For centuries women have been depicted as weak beings when compared to men. In the early days, women were not allowed to go to work because men did not think they had the same abilities as they did. The role of a woman was to stay in the house, cook, clean, and take care of the children. However, through the World War II propaganda poster exclaiming “We Can Do It!” featuring Rosie the Riveter, women were able to prove that they had the same abilities as men and began a revolution in the U.S. workforce.

During the dawn of the Second World War, a new era began for women across America. As men departed to fight the war, women were left to fill their void in the workplace. Familiar role models such as “Rosie the Riveter” radiated strength and know-how traits historically emphasized only in men. As woman’s role in society broadened, new visions of attractiveness developed to accommodate this unprecedented aspect of femininity. Raymond Chandler’s portrayal of women in The Big Sleep (1939) highlights these changes in social construction of female sexuality and appeal in the setting of a male dominated society.

The chapter, From Rosie to Lucy, by James West Davidson and Mark Hamilton Lytle, is about how the feminine mystique changed drastically from the era of WWII to the era of the baby boom. The shift was attributed to men’s influence on the women through fashion trends, magazines, and TV shows. The main purpose of the chapter is to show that the propaganda through TV and society affected individuals, and more specifically the feminine mystique.

Most of us know of the famous poster of Rosie the Riveter. She made women all over the world think that they could be just like her. She was sexy and strong and had the words “We Can Do It!”, which were very empowering words. Rosie the Riveter was just one of many advertisements that were used during the war to get women to join the workforce. Advertising for women to get a war job was so common. Good lighting and unique posing, along with sexiness to intrigue women to join the work force was just one technique used. The pictures showed women working on planes, engines and other machinery. The pictures however were very misleading. They were of women wearing makeup, and jewelry and with their hair worn loosely so that it could get caught in machinery. These pictures were very misleading of the real work that women would be doing.[2] As part of recruiting efforts posters were put everywhere, however none of them portrayed women of color. They all were of young, beautiful, white women. The reason they say for white women is because they targeted women’s magazines that white women would read and news papers. They also made it seem like it was the woman’s patriotic duty to go to work.[3] Most people would think that something like marketing is a new thing however these slogans and posters are proof that they knew what to say to pull women in to the workforce. Some of the posters asked women to get

Throughout time, women have been considered housewives and mothers. Not all women stayed home, throughout history women have worked, mainly clerical jobs, teaching, charity workers, and other less demanding physical work. It was never a new thing that women were in the work force, it was the impact the propaganda posters and WWII made on the women in that workforce. This propaganda poster; titled “We Can Do It” features a beautiful women with her arm flexed and she is in her work coveralls, above her it say “We can do it.” the author is J. Howard Miller, he uses pathos and ethos to inspire a social movement that increased the number of working women, and changed the face of the workforce.

The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.

At the start of World War II the American people had a sense of unity. Men chose to leave their jobs and families to join the front line, while women, for the first time, were leaving the home and taking over those jobs that their husbands left behind. In 1943, many magazines chose to paint a picture of women hard at work. These articles focused their stories on working women, and glamorized the untraditional jobs they held. They thought perhaps, that if they made these smaller, hard working jobs exciting, and noble, that more women would begin to join the work force. For this reason, the media created a fake working woman named Rosie the Riveter, and she was illustrated as a hero for American women. These efforts to pull

The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their

Undeniably, the outlook of women in the workforce changed following the advent of World War II. Traditionally, the role of caretaker of the house and home was assigned to the woman. Society and institutions facilitated, accepted and supported this way of thinking and way of life. Working outside the home was considered "a man's job". A woman expressing an interest in being anything other than a homemaker and wife was frowned upon. Accepted was the notion that men are better laborers and a woman could not perform at the same level as a man and therefore are undesirable candidates for work in the office or in factories. When America entered in the Second World War, the role of women as primarily stewards of the home was forever changed. As men answered the call of duty, they left behind a void not only in the hearts of their loved ones but also in the workplace. During this time not only were vacancies found in the work that once employees turned soldiers left behind but also we witnessed an increase of labor need for specific industries, such as those that supported the wartime efforts. Women entered the workforce in droves, filling the much needed void in the offices and the factories. Women become the soldiers on the home front and once the war was over, there was no erasing the progress women made in proving capable and ready to hold gainful employment outside the home. This paper addresses women in the workforce,

Prior to WWII, American women would typically stay home. They cooked and cleaned, but all this soon changed. Once the U.S. officially entered World War II on December 7, 1941, following Pearl Harbor, many men were sent to fight. Since men were the main workforce, there was a lack of employees to complete the jobs left behind. Soon, however, these vacant spots would be replenished by a female workforce. Companies sent out propaganda in an attempt to convince women to work in previously “male” jobs. One such propaganda was “Rosie the Riveter”. Eventually, the amount of women working increased from 27% to 37%, and sixty-five percent of the aircraft industry was made up of women, by 1943. (History.com, American Women in World War II).Now, women not only worked at home, but on the battlefield as well. Approximately 350,000 women enrolled in the Armed Forces, and 100,00 became WACS(Women’s Army Corps). Nevertheless, these women at work, on the battlefield or at home, were not paid the same amount of money as the men who previously worked in these jobs. (History.com, American Women in World War II).

During the war in the 1940s, an aggressive media campaign urged more than six million women into the workforce. It is astonishing seeing each year; there were better accomplishments that women were making. Many learned new techniques such as working in steel plants, shipyards, and lumber mills. Sports also became a new and admired era in this time. The famous “Rosie the Riveter”, “We Can Do It!” was a part of the governor campaign that brought women into the workplace during the war. Following the end of WWII, most of these jobs went back to the men, and women were encouraged to either return back home or find a “female” job. This reveals that women were used. They were only needed when most of the men were in the war. In

During the dawn of the Second World War, a new era began for women across America. As men departed to fight the war, women were left to fill their void in the workplace. Familiar role models such as “Rosie the Riveter” radiated strength and know-how traits historically emphasized only in men. As woman’s role in society broadened, new visions of attractiveness developed to accommodate this unprecedented aspect of femininity. Raymond Chandler’s portrayal of women in The Big Sleep (1939) highlights these changes in social construction of female sexuality and appeal in the setting of a male dominated society.

Throughout the twentieth century, both World War I and World War II significantly impacted American society in several ways. From 1917 to 1918, the United States’ involvement in World War I began an increase in the number of women in the workplace that would steadily continue throughout much of the twentieth century. The United States once again played a major role in World War II from 1941 to 1945, and this war is actually seen as a turning point for women in the workplace. During the two world wars, women workers were impacted by discrimination, the danger of the work they completed, and the portrayal of women in propaganda during both world wars, and yet the different time periods of the two world wars led to differences in how women

During World War II, many people moved in to new jobs for the war effort. This included women by the millions. “Rosie the Riveter” was a national symbol of women taking jobs in the industrial field while the men were away fighting the war. “She was fictional, but represented the ideal government worker, including being loyal, efficient, and patriotic”, (Bowles, 2011).