Maslow's Hierarchy Of Needs Analysis

The Business Dictionary defines consumerism as the “continual expansion of one’s wants and needs for goods services” (2016). Despite consumerisms current negative connotation, according to Dictionary.com the term itself originated with a more positive economic connotation in the early 1940s on the basis that consumerism inspired growth (2016). This concept of continual desire for the “latest and greatest” first became popular in the 1920s. Americans were tired of the strict rationing of World War I and were ready to begin spending money again. As production rose in efficiency and capacity, thanks to improvements made during the war, there was plenty to be sold. “By the 1920s, America was a society in which many men and women could afford

Today, people consume for necessity and pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behavior amongst most people and

“But the prospect of an end to plenty has uncovered what maybe a pernicious problem, an addiction so out of control that is qualifies as a sickness.” (paragraph 2) In the famous essay “Why Stuff Is Not Salvation” by Anna Quindlen, Quindlen denounces the consumer values of the modern century. She states in paragraph 6: “Now much of the country is made up of people with the acquisition habits of a 7-year-old, desire untethered from need, or the ability to pay.” This quote unveils that a large amount of the United States population spends more money on desired items, that they can’t afford, rather than necessities. This addiction shoves consumers down a rabbit hole of debt and bankruptcy. With this, she expresses her opinion that people would

Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006)

According to Maslow’s hierarchy of needs theory, all humans have different levels of needs that we need to fulfill in order to survive. Self -actualization, self esteem, love, safety, physiological all things that people need for survival and throughout Othello many characters had these needs met. Desdemona became self - actualized and finally realized her full potential when she stood up for herself and expressed her love for Othello in Act 1 she said to her father “ I do perceive here a divided duty.. ..I may profess Due to the Moor my lord.” ( 1.iii.182-185). Roderigo found safety through Iago's’ constant reassurance “ It is as sure as you Roderigo” (1.i.58). Brabantio has a high self esteem, never doubting one word he said, never needing

In social and political turmoil, certain human rights and needs are argued in the name of progress. There are debates of the necessity of freedom versus safety for people, such as long lines at airport security, seemingly tedious, but protecting from threats unseen by the public. One such person who discussed these needs was H.L. Menchen, a journalist and critic of the popular American life. He once said “The average man does not want to be free. He simply wants to be safe,” which highlights both his argument and the discussion itself, while launching new tangents of debate. Despite the call and thirst for freedom reflected in media and revolutions throughout the world and history, Menchen’s claims about the human need for safety are true, because despite the constant promotion of freedom in society, to survive one must have safety.

"People must be trained to desire, to want new things even before the old had been entirely consumed […] Man's desires must overshadow his needs.", says Paul Mazur in response to the problem of overproduction post World War I during the second industrial revolution. The quote suggests that the American consumer culture takes its roots from the paradoxical consciousness between desires and needs. One may not call for a necessity but desire its symbolic associated value. As a result, products are tactically advertised through both rational and emotional appeal. By emphasizing the difference in social hierarchy and creating the needs for prominence and autonomy, Absolut advertisement manipulates the dual nature of the American dream to sell their

magazines, on the internet, and practically everywhere there are ads. They make the customer feel as though they are not good enough, as if they have something missing. Weight loss products make claims, that are usually false, promising that the buyer will look and feel better about themselves. By showing pictures of other's results after using the product, a customer could be convinced into investing in the product themselves. Beauty products are advertised in a similar way. Usually targeted towards women, most of the time they contain pictures of beautiful women, using or wearing whatever lipstick, nail polish, or shampoo that the particular company is advertising. When a

This type of consumerist culture is built deeply into the structure of American society. We have accepted, and expect, that every American family will include a flat screen TV, a collection of iPhones that we break as we please and replace for close to nothing, mass-produced, cheap clothing, and easily available food any time of the year. This advancement in the standard of living was not completely of our own doing. It was created partly through the exploitation of countries and workers who are years behind us in terms of economic development, and who we have stunted through our participation in their pre-modern labor

Abraham Maslow was an American philosopher who was born in the early 1990 's in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked to attain certain needs. When one need is fulfilled a person seeks to fulfill the next one, and so on. The earliest version of Maslow 's hierarchy of needs includes five motivational needs, often viewed as hierarchical levels inside a pyramid. The five stage representation can be separated into basic needs and growth needs. The deficiency or basic needs are said to motivate and stimulate individuals when they are unmet and not fully attained. Also, the desire to fulfill and accomplish such wants and needs will become stronger the longer the duration they are denied. Once these needs have been relatively satisfied, an individual may be capable of reaching the highest level of the pyramid called self-actualization. Maslow though that self actualization is a state that exists when an individual is acting in harmony with his or her full capabilities. In Cormac McCarthy 's novel, The Road, we will examine the character 's physical journey towards self-actualization on Maslow

After the mid 1960’s up until now, the use of consumerism has risen tremendously. There are two labels: You are either the consumer or the promoter. As the consumer, you purchase goods and services for personal benefit. Usually, whenever a new product and or service is brought to attention, time is spent saving and scraping up all the money to obtain it, but for what reason? Is it bad that the American people spend majority of their lives slaves to the propaganda and encaptured by the ads and new products just for social recognition?

The consumption phase is one of the most important to the corporation- it’s the buy, buy, buy phase! But, why do Americans buy? Remember when the writers discussed the “carefully-scripted” culture in the United States? Americans have been conditioned to buy, buy, buy. The “stuff” is portrayed in print and video advertising as a “need,” not a “want.” It is the concept of “keeping up with the Jones’.” Your neighbor buys a new car- you need a bigger one. The neighbor down the street has a new outdoor pool- you need a bigger one. To be considered a normal member of society you need to own stuff. Lots and lots of stuff. When the stuff breaks, buy new stuff.

Throughout life, one’s personality is a very important aspect of that individual’s wellbeing. Such characteristics are not only used by others in attempts to understand their peers, but also determine one’s own satisfaction and view of themselves. People are always attempting to change who they are for the better, in efforts to live a more satisfying and self-fulfilling life through achieving higher personal needs. With that said, when studying the psychological basis behind one’s development and change in personality, one specific theory and stance seems to explain this phenomenon of bettering one’s self; that of Maslow’s hierarchy of needs.

Consumerism destroys most human elements in its path as it forces people to become dependent on the transitory joy of technological innovations. In Fahrenheit 451, “15 Million Merits,” and “Dover Beach,” the pursuit of materialistic ideals requires the exchange of humanity for the brief entertainment that technology provides. However, the trade also requires the consumer to become a slave to the will of media. The advertising industry simultaneously creates and feeds upon the desperation of consumers as it brainwashes people to fixate on the acquisition of goods. Objects become a measurement of success or a distraction for the absence of it. As a result, people tend to seek comfort in materials over human relationships in order to fill the

Psychologist Abraham Maslow created Maslow’s Hierarchy of Needs, a list of necessary needs in order to live with healthy mental. The levels are physiological, safety, love, esteem, and self-actualization. Physiological deals with survival needs which include food, shelter, and water. Safety is the need to be secure from danger, a shelter or safe environment. Love is the is need for affection and belongingness, friends and family. Esteem is the personal worth, success and achievements. Self-actualization is actualizing one’s potential and what you are capable of. According to Maslow, the most important level is physiological and is needed for survival.