Maslow’s Hierarchy of Needs

1967 WordsJun 22, 20188 Pages
1Motivations 1.1Maslow’s hierarchy of needs Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006) It is said that two thirds of visitors of Bicester Village are Chinese. Increased Chinese consumers like to choose Bicester Village as a destination to travel and purchase.(…。。。。。。。。。。..) No doubt that Chinese shopper have became a strong purchase power in Bicester Village, they have been satisfied with biogenic needs, moreover, an underlay unconscious motivation drive them to do something distant from the others. That…show more content…
From consumers’ perspective, these basic infrastructure and essential service of Bicester Village generate a wonderful environment for consumers. Therefore visitors have a pleasant shopping and visiting experience in Bicester Village. In sum, although maintenance factors could not arouse their motivation growth ,but still have a significant influence on consumer behavior. 1.2 Dimensions of motives Bythe(2013)divided six motives of consumer into six sorts, which respectively are primary motives, rational motives, conscious motives ,dormant motives, emotional motives and secondary motives. “Motives can be classified across three dimensions, with the rational/conscious/primary ends relating to each other, as do the dormant/emotional/secondary ends.” From consumer’s perspective, the motivation of their purchasing high-end products is complicated. According to the report of Mintel (Academic.mintel.com, 2013), which showed that the reason why a large number of customs have purchased luxury merchandise in UK. There were 44 percent of female interviewees and 48 percent of male interviewees bought high-end goods due to the good quality. In addition, 31 percent of men and 18 percent of women consider the sophisticated technique
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