Mass Communication Effects on Indian Society

The power of media has evolved so much over the last century and the technologies are getting more and more advanced. Long time ago, there were paper-based media such as books, magazines, newspapers, flyers and pamphlets. Then radios, TVs and motion pictures came to reality bringing media messages in real time to the people. Nowadays, it advances to a higher level, with the help of the internet, the media has expanded itself through the social media. And undoubtedly it has controlled the society indirectly and it is not stopping any time soon. Thus, it has made an impact in the mass society in a way that many people depends on the media for their daily activities, such as checking the phone for missed calls or new e-mails, checking

Media plays an important and influential role in society. The media effects so many different institutions throughout a society that researchers have began to wonder how the media is really effecting these processes. Over the years many models have been developed to explain this process. The models that I will look at, include the hypodermic model, the mass society theory, the minimal effects model, and the agenda setting and priming model. Before looking at these models, we must first look at some of the challenges researchers ran into while trying to understand the media effect. Many researchers believed that media had influence on the public, but did not change or have an effect on what the public believed in. However this was false statement, “This idea contrasted sharply with the public’s general perception that media play a very influential role in society. There are three major reasons for this gap in perceptions” (Graber 2009a). The first reason for this misperception was because of how narrow researchers looked at the effects on media issues. An example of this is when researchers looked at voters and whether certain media exposure would alter their vote. They concluded that there was no media influence, but the catch was that these studies were conducted during a time when party loyalty was very strong. This would be an important factor in the reasons why media did not influence the publics vote. To gain a better understanding researchers should have,

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The controversial debate regarding whether media positively or negatively influences society increases each day. Despite the ability to connect with people worldwide or to stay informed with current events, any particular media can be detrimental to human development. Society pushes ideas through the television and web that can cause some form of attachment whether it be an emotional or physical one. The rise of dependency on media results in it transforming from a leisure activity to a habitual routine.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The media plays an integral role in connecting people to others and the society. Whether it is in the form of entertainment, such as movies and television shows, or news, the media helps to discover what is beyond people’s own lifestyles and experiences, whether the portrayals of society through the media’s lens are accurate or not.

Content that is presented by the media is persuasive in nature hence affecting the thoughts and ultimately behavior of the public. It also dominates in our lifestyle and controls our social beliefs incidentally. Media has brought a great changeover in people’s perception.

The media is a dynamic, evolving and diverse collection of the forms used to communicate, with the public. Media strongly influence the manner in which people spend their daily routines while also shaping the manner in which individuals perceive themselves. Through media, the exchange and creation of social, national, personal and cultural identities are enhanced. Media can be used as a channel of transmitting values to the society (Cragan & Shields, 1998). The aforementioned is also known as socialization of media functions. It defines how individuals or groups come to embrace the behaviors of foreign individuals or groups. Most of the people glued to the media learn good or poor morals and may adopt the trends observed. Finally media is important because it educates,

Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differently because of varied amounts of exposure and formats; however with the convergence of media, todays society fails to recognize the immense influence that mass communication has on

Mass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The sender of the message is usually a professional communicator that often represents an organization.

The media has a very powerful effect on culture. Media has the ability to shape societal structures and operations. Dominant media forms (such as television and social media – the mediums) have

Earlier their mottos were to educate people and bring out the issues in front of the government, and compel them to think over them seriously in favor of common man. But then democracy has empowered media in a very different way. Today media is behaving selfishly and vaguely. They are working more as the tool for creating publicity stunt by great politicians, capitalist and other great celebrities. They have lost their power and value and are evolving more as entertainment channels than as NEWS channels.

In the present day, the media is incorporated into our daily lives. Every day, through newspapers, radio, television, email, the internet and social media, are we sucked into an electronic world, which changes many of our beliefs and values about how we live our lives. It plays such a large role in almost every person’s life compared to 50 years ago, when the internet did not exist. It effects things such as our political views, tastes in music, views of men, women, gay and coloured people. Media is very powerful in that it is accessible by almost every human being in the world. Over the decades, there has been a significant increase in the amount of technological advancements, especially in the way of mobile devices and computers. The mass media, being an agent of socialisation, means that it has a significant influence on our lives, primarily in the way we interact with each other and learn social and cultural behaviours from others.

The author says, “Decades of study of media influence have shown one thing: the public’s awareness of and interest in a topic is directly related to the amount of attention that topic receives in the media. In other words, the mass media affect what subjects people think about. However, it has not been shown that the media influence just how people think about these topics” (Mass Media). Have you ever wondered how much mass media can affect your life without knowing it? Mass media are not only important because they’re very powerful but how their influence can effect on our attitudes and behaviors. It is interests how mass media can change a person without them realize it.

Democracy can be explained as a government where discussions are made through debate in opposition to the arbitrary dictators. In order to debate, individuals require right to speech and knowledge. Media is the medium by which right to speech and knowledge can be provided and this medium has been used since the past several centuries (Sen 1999). Due to its century old historical perspective, media or press has gained a special status in the society and are known as fourth estate of the realm of democracy. India as evident is a democratic country which uses the ideological state method and a subtle manipulation incorporated in media to make the society understand the events taking place across the globe (Sussman 2001). This argumentative essay has been developed to present arguments stating that media in Indian democracy is a fourth estate.