Mass Communication Essay

1016 Words5 Pages
Mass Communications is usually understood to refer to newspapers, magazines, and books, as well as radio, film and television, and even the internet as news and advertising and other information are often disseminated via this medium (Business Dictionary, 2017). However, mass communication is not alike the studies of other forms of communication, like interpersonal communication or organizational communication because it focuses on one source, transmitting information to multiple receivers. Ideally, the study of mass communication is concerned with how content influences or affects the behavior, attitude, opinion, or emotion of the person or party on the receiving end of the information. As students seeking to become communication…show more content…
In this short time, I have learned much about different theories that explain the many communication barriers we face all over the world. This type of information will help us all to become effective communicators, an invaluable asset to any employer (locally and internationally) as some form of communication must occur to be productive. As we move into the 21st century, we are now introduced to other mediums to consume our information. We are now in the digital age where any news is now readily available and accessible on a mobile or hand-held device. In fact, if given the choice between receiving news on a stationary computer or mobile device, most consumers would choose mobile devices over traditional newspapers or television. But why is this? It’s most likely the feeling that we have to be in the know at all times. Or perhaps it’s the fear of not knowing information or not being able to find out about it at any given moment in time. Today, more than half the world now uses a Smartphone, almost two-thirds of the world’s population now has a mobile phone and more than half of the world’s web traffic comes from mobile phones. Additionally, more than one in five of the world’s population shopped online in the past 30 days (We Are Social, 2017). The trend of digital technology is here to stay. Digital
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