The Rise Of Mass Culture

At the same time, people are founders of popular culture, which includes music, films and cartoons, literature, media (including comic books and the Internet), fashion, cooking, advertising, sports, tourism, and many other elements. Strong demand generates new

American culture has been referred to as a “melting pot.” Different cultures have added their own distinct aspects to society, making America a diverse country. Despite the plethora of cultures, certain norms, mores, and folkways are evident in American society. These ideas are vital to the function and stability of America. They provide guidelines for what is acceptable and not. In virtually every society, there are people who engage in deviant behavior and do not abide by the values that the rest of society follows. Theorists have debated if people are socialized into acting this way and if it is a social or personal problem. The sociological study of culture focuses on norms, mores, and folkways.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

Throughout the 1920’s, a new era of pop culture was ushered in as America recovered from its involvement in the First World War. Within this era, society was dominated by the desire to express oneself and live lavishly while free of structural constraint, and this new pursuit of freedom was displayed within the evolution of jazz, flapper fashions, and an increased obsession with entertainment. While each of these events undoubtedly played a role in shaping the pop culture of the twenties, one particular aspect of entertainment was the driving force behind the redefinition of the American culture and lifestyle for decades to come. This new element of pop culture was the radio. Becoming an American sensation seemingly overnight, the

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

What was the new mass culture that developed in the 1920's and what were the specific elements of it.

Manifestations of Mass Culture in the 1950’s such as Consumerism, Suburbia, Materialism, were seen as a new prosperity combined with a “buy now pay later” attitude began in America. These manifestations were realized primarily as new forms of entertainment were disseminated to the American public through TV. 76 million Baby Boomers born between 1946 and 1964 provided the largest generational market in American history. Marked by the end of World War 2 and bolstered by the emerging prosperity of this period a number of mass media fueled phenomenon began to grow into existence. Television, Suburbia, and Materialism lead the way for aspired to lifestyles of the American Masses. Arguably most important of these three was TV in that it provided the medium by which practically all of the manifestations of Mass Culture were disseminated among the populace. Affordable by most, by 1960 ninety percent of American households owned a TV. Supplying the medium by which both the markets and the supply side of the American economy were watching and capitalizing on, recreated and revolutionized much of the American economy. Most TV programing in the late fifties and early sixties was generally conservative and projected mainstream traditional American values. By pleasantly creeping into homes with this mainstream methodology TV became an institutional mainstay and a necessity of the American way of life.

In modern day American culture; American citizens have become ignorant to many issues that affect people globally. Unless it seems to directly affect them people tend to be completely apathetic to gaining new knowledge of foreign occurrences, and why would they? America has fallen into an age of egocentrism in which it fails to consider the problems many people globally face, those issues which are considered unimportant or irrelevant by media sources country-wide. The ineptitude of Americas populous on issues of foreign economical and geopolitical matters is astounding. While our focus has been so concentrated in places where we are not needed, and have been repeatedly told we are not wanted, there have been many in need that have been brushed over.

A big cultural trend in America would definitely be technology. To me, this is definitely a trend because it has had such a big effect on so many American citizens and on America itself. You hear about iPhones and touch screen computers on television all the time. They're used in movies and television shows a lot, also. Heck, technology is what is used to record those movies and television shows. It has shaped America very differently today. You didn't see people with iPhones back then, or even today in many countries, technology still hasn't taken such a toll like it has done in America. Everywhere you look these days, people are buried in their phones, busy on the computer, or watching their favorite television shows all night. They're capable

Important to note, one’s culture often dictates right from wrong, and not all societies agree with the view of modern American culture and traditions (Abu-Raiya, 2014). In truth, the America’s remains relatively young regarding established countries and at times, more morally conscious than many global territories (Armstrong, 2006). Still, preludes for sexual iconography seemingly continues to increase with the internet, and other media resources availabilities are rampantly saturating society with intimate expressions (Armstrong, 2006; Barker, 2011). Most unfortunate is how the above sources assist with the natural predatory nature of man. Glamorizing sexual indiscretions with a mercenary of illusionary imageries have many individuals pursuing different identities and unnatural sexual actives and favors.

This aspect of how media conglomerates influence their viewers strategically is only one ways these companies influence the American population. There is a key difference between the selective exposure theory and the echo chamber effect. That difference is that audiences and users are the driving force behind the selective exposure effect, but the echo chamber effect is facilitated by media companies and website personalization. Since people are not exposed to opposing point of views when Facebook, Google, etc personalize their results in order to make more money for their advertisers. But because of this isolation, these opinions are strengthened and never challenged, contributing greatly to arguments and disagreements, which end violently or are completely shut done.

The culture of America is marked by diversity and is constantly changing as a result of such diversity. The question posed is, “does the recent presidential election indicate a white, racist culture?” The culture of the U.S. has been, from its’ inception, white; our founding fathers were white. It has taken the U.S. hundreds of years with many conflicts along the way, to start to give value to other cultures. Looking back eight years ago to the election then; the approximate percentage of whites in the U.S. was 62.6% (Wikipedia, 2017) and Obama was elected to presidency in 2008 and again in 2012. The ratio of white Americans has not changed substantially and, if anything, has only decreased since then.” In 2012, the Census Bureau announced that

Do you know the actually meaning of culture? There are many different definitions to the word, culture according to Live Science it is “The characteristics and knowledge of a particular group of people.” Culture is defined by everything from language, religion, cuisine, social habits, music and arts. (REFERENCE). There are many cultures in the world, some have their similarities yet are unique in their own way and have a connection to the people of that region.

A main concern of "The Culture Industry: Enlightenment as Mass Deception" is the expression of what is viewed as a "Culture Industry". The term "Culture Industry" is expected to allude to the business showcasing of society, the spectrum of the industry that deals particularly with the generation of society that is rather than what’s considered to be"Authentic Culture".

Advertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society.