Mass Media And Its Effect On The Air Waves

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Mass media distribution has been around since the invention of the printing press. (Gerbner, 1999) However, broadcast radio presented a higher level of distribution speed to this process and allowed for an extended reach to consumers. Since its creation, this technology has been controlled by FCC regulations and advertising support, limiting the freedom of the broadcasters so all of the possible listeners are happy. Between the government maintenance and listening trends, the range of music and content on the air waves has been reduced to 5 basic genres. The introduction of the internet has allowed this medium to once again evolve. The reach has been greatly extended, advertising made optional and freedom of use increased. This being said, the largest attraction to internet radio is its ability to be customized by the listener. Historically, the concept of internet radio has been around since the early 1990s. These broadcasts were still very limited because most of them were streams from terrestrial radio stations or niche talk shows. Carl Malamud began this phenomena with a weekly computer talk show, interviewing experts and streaming it openly online. These types of broadcasts became so popular that The Rolling Stone began playing a concert over the web as well. This idea would be copied over and over again by every musician and music producer. As file sharing spread and download speeds increased, issues began to rise between music streamers and the

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