Mass Media And Its Effect On The Air Waves

The world is not the same as it was one hundred years ago. The influence that the internet has had on the rest of the world has been astronomical. Since the conception of the world-wide media, America has been able to spread its’ influence more efficiently than ever. Through the media, food, religion, politics, and music, the world can see a little bit of America all over the world. And so, this essay will cover the topic of how America has affected the world of music specifically. As well as “has the internet and the media hurt or helped the diversity, uniqueness, and quality of the musical world”?

Ever since the first terrestrial radio broadcast, new technologies have frequently emerged that have tried and tested the durability of radio. As the world’s most widely accessible and most listened to form of mass media out there, the belief is that it may be fading and it is a difficult concept to realize. However, radio itself is not really in the decline, it is simply just developing with new adjustments in technology. But even more advanced than satellite is the opinion of Internet Radio, being able to stream radio over the web effectively anywhere in the world, from a multitude of internet-connected devices. The big question is, will this new form of radio cause a collapse in terrestrial radio?

The rise of digital music and electronic distribution was changing face of music forever having music media reinvent itself. More people are listing to music on YouTube than on the radio. An example of this would be, the rapper Pitbull's, I Know You Want Me has 92 million views, yet he has never been #1 on Billboard Hot 100 single. Just goes to show that there is a huge drop-off between old media and new media and independent artists are taking over. “The proliferation of new media and the rapid advancements of technology are change the way in which consumers obtain news, listen to music and even watch television.”

Also, comedians, musicians, and other entertainers were able to share their entertainment through the radio. For example, today the radio provides entertainment to millions of people daily such as songs, comedy acts, and other entertainment, were broadcast through the radios. Moreover, the radio device is very cheap and use less energy than a modern technology like TV and internet. In addition, advantage of radio is you can use it everywhere. You can use it when you are riding a car, you are in the bus, tram or train with your MP3 player, MP4 player and your mobile, your watch or very small and light radio. The verity of the radio shows in daily to grab the attending of people with sorts of

In the magazine article, “How The Web Changed Music Forever”, Veronica Majerol describes how over the years, music and the way it is dispersed has changed alongside the evolution of technology. Long before the internet existed, “If a band was lucky enough to get a record deal, it gained access to a label's vast resources and connections.” which then allowed their music to be broadcasted on radios around the world, played in jukeboxes, and made into records. The mid-1990’s changed all of this when people began discovering the internet; new opportunities surfaced with this development. Disaster occurred for the record industry once the vast majority began using the internet to illegally download copyrighted music; listeners no longer needed to

This is a monumental year for world music industry because global digital revenues exceeded physical record revenues for the first time. As a digital music service, streaming is the biggest issue in the music industry today. Digital music streaming has grown with the improvement of mobile communications and the spread of smartphones. Consumers got used to use streaming service rather than download for various contents including music and videos.

The Internet allowed unprecedented access to music and allowed artists to distribute music freely without label backing.[6] Innumerable online outlets and sheer volume of music also offers musicians more musical influences to draw from.[1][6]

The purpose of this research is to explain the structures behind musical preference. Research suggests that preferences for the music factors are affected by the social and auditory characteristics of the music. The research informs readers about the nature of music preferences. It broadens our understanding of the factors that shape the music preferences. In study 1, advertisements were placed in several locations on the internet inviting people to participate in an internet-based study of personality, attitudes, and preferences. “Participation involved completing multiple surveys on separate occasions, one of which included the musical preference measure. After completing each survey, they were told that they would receive an email message within a few days with a hyperlink that would direct them to the next survey. The first step was to identify broad musical styles that appeal to most people. 5,000 participants and 600 University students filled out an open-ended questionnaire to name their favorite music genres and examples of music for each one. From this, they identified 23 genres and subgenres that occurred on lists most often.” (Rentfrow, 2011). They added 3 more for the sake of completeness. The next step was obtaining musical exemplars for the 26 music subgenres. They consulted 10 professionals(musicologists and recording industry veterans) to identify representative or

The radio industry hasn't changed much since it's inception and the involvement with technology. The radio has expanded itself into a variety of different channels where the radio can customizable to any listener. Also using technological tools you are able to access the radio wherever you are. Online radio stations such as Pandora Spotify, and SiriusXM offer exclusive radio content without advertisements at retail price which is something that isn't given with public radio.

Although online video and music streaming services lured viewers and listeners astray, there has been a resurgence of radio and audio media. This occurrence can be credited to a variety of factors. First, radio and podcasts can be cheaper and easier productions than film or

Broadcasting is “$14 billion industry that includes radio and television, as well as the distribution services of cable, satellite, and, increasingly the Internet and mobile devices” (Gasher, Skinner, Lorimer 218). The Canadian government regulates broadcasting because “it serves national, cultural, and political goals” (Gasher, Skinner, Lorimer 219). The reason for comparing regulations between sound recording and broadcasting is the fact that a great proportion of radio broadcasting is recorded music. “There is a significant symbiosis between radio broadcast policy and policies designed to encourage the production and dissemination of Canadian music” (Gasher, Skinenr, Lorimer 225). Radio broadcasters are required to have a license in order to broadcast music through their channel. The Canadian Radio-television and Telecommunications Commission (CRTC) is in charge of issuing these licenses to broadcasters. “Today, the CRTC’s duties in the broadcasting field include: issuing and renewing licenses, up to a maximum of seven years, modifying existing license conditions, and suspending or revoking licenses” (Gasher, Skinner, Lorimer 221). It is evident that the use of sound recordings within the field of broadcasting is strictly regulated. This further develops an idea that the sound recording industry will become regulated within the future, as it is present in such a vast

free online radio stations over the last decade certainly supports the idea that anyone can enjoy music. In fact, there are literally dozens of online radio stations available to avid, knowledgeable listeners like you at no charge, yet does one stand out among the crowd? The

The music industry has changed in very quickly in so many ways it almost seems impossible. Thomas Edison recorded the first voice in 1877 and now we listen to hundreds of different types of music on devices that hold more information than the computers that sent the first astronaut to the moon. People have been getting music in tons of ways for the past hundred plus years and when the internet came into the picture, the music industry sky rocketed. People could get their own music out and be heard just by clicking a few measly buttons and using the internet to stream millions of songs with high speed. But even though the internet has helped the music industry by making it easier to distribute, advertise, and produce music, it still has its disadvantages.

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio

In the course of the most recent couple of decades, the media scene has changed drastically. The most essential change is from an old media model of television to another media model of narrowcasting. TV alludes to media speaking to the overall population and is exemplified by system TV, radio, and daily papers. Narrowcasting, made conceivable by television networks, Internet, and satellite radio, is focused to particular gatherings of people.