Mass Media And Its Impact On Our Daily Life Essay

The influence of media in today’s world is having a negative impact on humanity. Today the media is more powerful than ever, not only in America but also globally. Media is everywhere in an abundance of people’s lives. Daily newspapers are being delivered to the front door, twenty-four-hour news channels and radio stations are broadcast in homes and businesses, and multiple social media outlets are available in the palms of people’s hands. Within seconds, news travels from the other side of the world straight into family living rooms, evening dinner tables, or even onto the fields of youth soccer practice. This immediate transfer of information brings with it great power. The responsibility that accompanies this power is often unnoticed and unaccepted resulting in an extremely destructive impact on individuals and society.

Media is a huge part of people’s lives in today’s society. Through different forms of media people can now obtain vast amounts of information at the slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.

    In today’s world, society and media creates an huge impact on an individual's life. The media has truly been a part of the daily life of humans, for the longest time, mainly because humans are so simpled minded and allow the media to influences the decisions and views of

Technology is an integral part of our society. The advancement of technology affects things in our everyday activities. Technology has replaced traditional forms of obtaining and receiving information. Media is one aspect of our everyday activities that have been affected by technology. Our telephones, tablets, iphones, and other technology assists humans in obtaining this information immediately. This paper will address how technology has affected mass media.

As a millennial, I have grown up in the digital age. My academics, social life, and family affairs all revolve around media. Keeping a media diary was an interesting and effective way for me to track my media usage. It helped me gain a deeper understanding of my behavior tendencies as well as recognize how media impacts and surrounds me throughout the day. I recorded my viewing, listening, and online activity from Friday, September 9th to Friday, September 16th. My media usage started within minutes of waking up and ended just minutes before going to bed. By recording when and how I used media, I have been able to gain a deeper understanding about my media behaviors in general and was surprised with the amount of my time that consumed through media.

Unfortunately, in today’s society people do not have the time, dedication, or the urge to simply google everything that passes through their ears. When people get news/current events by unreliable sources (social media) they fail remarkably when it comes to being skeptical of everything. Today’s media is being politically fueled, provoking biased news coverage, especially now that the United States is about to have its Presidential elections in November. One specific candidate, Donald J. Trump (GOP), has been targeted by the media by being called slurs. As a result, I realized exactly how biased the media is.

Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.

“FDR used radio, JFK used television, President Obama used the internet, and Donald Trump was very adept at social media, but more so in my mind understanding cable news,” Dylan Byers explains at the beginning of a panel put on by the National Constitution Center in Philadelphia. Some form of media has been around through most, if not all, election cycles since the beginning of our country. I think that the media played no more a role in this election cycle than they have in the past, but they were not able to effectively present it in a fair and balanced as they could have. The candidates just used them to more of their advantage, or disadvantage in some cases. The media was only doing their job, covering popular stories and informing the public.

Over the years mass media has become more available and favored by society through avenues such as magazines, television, newspapers, print ads, internet, and including social media. According to U.S. Census Bureau (2007), individuals spend nearly a total of 3,518 hours of their time on mass media outlets. Mass media has become widely popular among individuals, in particularly young adults.73% of U.S adults aged 18–29, have been reported regularly visit at least one of these outlet, and 42% use more than one (Duggan & Smith, 2013). Mass media has been an outlet for individuals in society to send and receive information. It has given individuals the ability to communicate and share news amongst each other. Henceforth, mass media outlets such as social media have allowed individuals within society the ability to interact with one another. In America, as people interest in media has grown so has individuals interest in their body image (Cash, 2004).Body image is extensively publicized in mass media (Cash, 2004). Researchers have questioned this phenomenon of the impact of social media on individual’s perceptual of body image. The purpose of this study is to examine mass media portrayal of body image which has influence individual beliefs and desires to be “thin” which has resulted in an unrealistic ideal societal body image.

Mass media has inched its way into almost every facet of our daily lives. No one feels this intrusion more so than women. The market is geared towards them as the biggest consumer in our society. As a woman I am aware of this fact, but not only am I a woman, I am a woman who works in the advertising business. I have a unique perspective on both sides of the spectrum. How does all this focus effect us? How does this attention effect the way we perceive ourselves? Is it harmful? Can it be helpful? These are the question I am going to answer the best I can today.

With mass media initially being faster than any forms of communication, it creates a positive environment such as the campaigns of “AT&T: It Can Wait” and “Truth.” Both target the public to show the effects of smoking and the dangers of texting and driving can lead to tragic deaths, sporadically occurring any given time. They target the general public to prevent such effects to create a better community. “AT&T: It Can Wait” is a anti-campaign rallying individuals to pledge against texting while driving and other phone distractions like surfing

An evaluation of the last half decade shows that media and its influence on communities and society at large has expanded significantly with advancement of technology. It is apparent that in the world today, media has an influential role in the daily life of an individual. From the time that a person wakes up to the time they go to bed, they are surrounded in a world that has been developed by media. Initially there was the telegraph and the post offices, this was followed by radio, television, newspapers, magazines and now the most widely used the internet. It is important to have the basic understanding of the role of media in society at an individual level and from a holistic point of view.

Media according to Dictionary.com is defined as “the means of communication, as radio and television, newspapers, and magazines, that reach or influence people”. While the definition is correct at the same time it fails to recognize another form, which is social media sites on the Internet. An unprecedented amount of technology uses as tools of influence to convince citizens to purchase and consume on a regular basis with a usual pitch that if one does not than life suddenly becomes accustomed. The techniques that are used to draw consumers in are both blatant and subliminal in the messages that are being sent for a variety of reasons. Media is a part of everyday life for us humans now and now this shall be examined using myself with news, consumer products, and social media sites.

Mass media has become easily accessible and has grown bigger than anyone could have imagined 20 years ago, for the invention of the internet, mass media is able to reach a bigger audience at an almost unbelievable rate. Many people depend on mass media as a source of information, taking the information at face value, perpetuating the information they received unto others. Whether the information be about politicians, world affairs, and or the police, we, as society, do believe what we see and hear, though we often don’t question or ponder the validity of such information. This research was created in order to contribute insight on how our perceptions of police are crafted by the information we receive, but this insight isn’t limited to the police and we should we question what we receive, for provided information may not be necessarily true or an accurate representation of a group or entity. Gathering information from one source doesn’t further one’s knowledge of a subject, but through many sources, one can garnish an ideal that may be fair and neutral and if one were to blindly accept the information fed by the mass media, social media, physical interactions, and worth of mouth, thus would create misconception and misinformation.

The second choice is “Empire” a television series that plays weekly. The product mass media channel is, twitter, Facebook, and Instagram and that is due to people wanting to be a part of the action. Because the networks are creating more shows where you can use your DVR viewing, this can mean the difference between 100 episodes to 10 for social media.