Mass Media, Communication Technology and Semiology

2149 Words Jan 31st, 2018 9 Pages
Why is ownership of these industries generally seen as important? 3
Question 2: Semiotic theory tells us that every sign is polysemic: ie, it has different meanings for different people, but that they acquire a denotative meaning. Define denotation and using a carefully chosen example, explain how a sign acquires a denotative meaning. 4
Question 3: It was contended in the course that both media industries and social change were driven by technological change. Give two examples of changes driven by the invention of the printing press, and two examples of changes driven by the invention of the telegraph. Speculate on two possible changes driven by the invention of the Internet. 5
Question 4: Benjamin Anderson talks of nations being ‘imagined communities’ created in and through the media. List and describe the three ways that nations can be considered ‘imagined’. 6
Question 5: Thussu argues that developing /third world countries have frequently tried to develop their own indigenous national media industries. Using material from the course, explain why this was, and explain why it typically has not been successful. 7
Question 6: Thussu defines a range of different theories used to analyse and understand international communication, which in the lectures were grouped into six main approaches. List and briefly define these six main approaches…
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